This commercial has been doing the rounds on the Internet since 2002, and I doubt it was actually released by Head & Shoulders, or even officially produced by the client!
In any case, give it a look …. it’s quite an interesting criticism of Arab TV station’s weather girls!
A Report by ArabAdvisors Group shows a growth of 21% in the number of radio stations in the Arab world, with the total number of FM radio stations jumping from 175 to 211 in the last two years.
In spite of the rapid growth, radio advertising expenditure is estimated at only 1% in the region!
Can anyone explain this low advertising expenditure on this medium?
Creative Agency: Saatchi & Saatchi, Dubai
Creative Directors: Ed Jones, Matt Smith, Derek Green
Art Directors: Matt Smith, Derek Green
Copywriters: Matt Smith, Derek Green