Posts filed under 'Regional'
MTV Arabia, an Arabic free-to-air youth entertainment and lifestyle channel that is part of MTV global network, goes on air at 00:00 on November 17, 2007 on Nilesat (Channel 14) and Arabsat (Channel 24), reaching a potential audience of 190 million people across the Middle East.
The channel will showcase the entire region’s latest trends in youth entertainment, with a mix of music and lifestyle shows that include original, Arabic productions and MTV’s globally popular series like Cribs, Pimp My Ride and Total Request Live (MTV US).
Read more at mediaME.com.
October 29th, 2007
Arabic language web publishers can now enjoy the revenue of Arabic contextual advertising through Google Adsense!
‘Google AdSense improves the overall web user experience by bringing relevant, unobtrusive, text ads to web pages rather than disruptive, unrelated ads such as pop-ups and animations,’ said Yonca Brunini, Marketing Director for Emerging Markets at Google EMEA. ‘Arab world has a vibrant publisher community and we are excited to launch AdSense for Content there to empower all publishers with an easy to use and effective monetisation solution.’
Read more.
July 31st, 2007
Al Arabiya.net reports that Lebanese artist Jad Choueri is planning to launch an Arabic ‘adult’ satellite channel that will air steamy scenes currently censored in music videos, shows and movies. it will probably also include talk shows that handle ‘hot’ topics.
You can imagine what a controversial issue this would be in an Islamic region. Read more at mediaME.
July 1st, 2007
Ikbis.com has recently started one of the first Arab online video ad campaigns ever.
The campaign, for Coca Cola, features the new Nancy Ajram commercial in two formats: a very short version that runs in the video player and the full version on the Ikbis.com home page.
June 24th, 2007
Upon visiting Maktoob Group sites, you will notice that the group’s search engine now offers a service similar to Google Adsense, but in Arabic!
Araby.com had debuted it’s text link advertising, and although we don’t have all the technical details of the service it aims to be ‘contextual targeting’, which could open the flood gates of Arab spending on search advertising.
Watch out Google!
June 22nd, 2007
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