Creative Agency: Marcom, Egypt
Creative Directors: Tamer Serag El Din, Karim A. Yusuf
Art Director: Karim A. Yusuf
Copywriter: Karim A. Yusuf
Illustrator: Ayman Salah El Din
Via [ mediaME ]
18 comments March 6th, 2007
The opening broadcast of Al Jazeera English was seen in 80 million households around the world and featured a clip introducing the channel.
How is Al Jazeera English being received by regional and international commentators and media organizations?
The Guardian’s Middle East editor said that “In contrast to CNN International’s appeal to globe-trotting business executives, Al-Jazeera English has a grassroots feel, oriented toward ordinary people in the non-Western world.”
There are also some familiar faces.
Former CNN International anchor-host Riz Khan will have an interactive-interview program on the new channel.
Veteran British TV interviewer Sir David Frost is the new channel’s biggest name. With a weirdly titled talk show, “Frost Over the World,” David Frost claims that prior to taking this job he “checked with the governments of the U.S. and Britain to be sure there were no links between Al-Jazeera and the terrorist organization al-Qaeda.”
Well, that’s comforting!
A political commentator from Gulf Research Center told the Gulf News that “The decision to launch an international, English-language news service, he noted, reflects Qatar’s desire to reinforce its regional role.”
Obviously, this channel is causing quite a stir. Stay tuned!
And read various views from commentators here.
Via [ mediaME ]
Add comment November 30th, 2006
Al Jazeera English, the new international news channel from the Qatar-based television network, has begun broadcasting from its main studios in Doha.
The opening broadcast, which was expected to be available in 80 million households around the world, took place at 3pm Doha time (12:00 GMT) and featured a clip introducing the channel.
Aiming to be the channel of reference for Middle East events, Al Jazeera also has broadcast centres Kuala Lumpur, London and Washington.
Via [Al Jazeera’s English Website]
1 comment November 16th, 2006
Qatar Airways, the official airline of the upcoming 15th Asian Games in Doha, is running a global TV and print advertising campaign.
The latest TV commercial is already being aired on CNN International, BBC World, Channel News Asia, Al Jazeera Sport, NDTV, New TV and India TV and a host of other international TV networks. It shows Qatar Airways in its prime, featuring newly-branded aircraft in Asian Games colours, together with sporting stars of today and tomorrow.
Qatar is scheduled to host the biggest ever sporting event in Middle East region from December 1 to 15.
At present Qatar Airway’s seven Airbuses are flying in three distinct colour schemes representing the Asian Games.
Here is the TV commercial for the 15th Asian Games.
Read more at the Qatar Peninsula newspaper.
Via [AdPunch]
1 comment October 11th, 2006
The Qatar Financial Center (QFC) is running a campaign to promote this exciting business free zone. It also promotes the economic growth of Qatar as a country.
Check out the impressive TV commercial here.
And visit the Qatar Financial Center website for more info.
Add comment September 18th, 2006
This sign from Qatar is definitely the first of it’s kind anyone’s every seen!
It’s a sign-billboard for a hair dresser saloon for men, suitably named Saloon 2010, because it’s got a futuristic theme.
Instead of just informing customers that they can get free Internet access with a haircut, they’ve embedded some PCs and keyboards into the metal works.
Surely, that way, everyone will understand, right?
It’s all very ugly, but very funny.
Still, Saloon 2010 must take some credit for being the first hair dresser worldwide to use actual PCs embedded in a sign to promote it’s services.
Via [Talasim].
1 comment September 8th, 2006
If you watch Arabic satellite news channels, you must have noticed that more female reporters are covering the conflicts in Lebanon and Palestine.
On Al Jazeera, in particular, females outnumber males.
Although this may seem normal to a Westerner, it resembles an interesting development for Arab media and societies, which traditionally ’shelter women’ in conflicts.
Read a story about this in Arabic at Al Jazeera’s Website.
Add comment August 3rd, 2006
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