Posts filed under 'People & Celebrities'
.
Well, they’re both Pepsi celebrity-endorsers, and in this age of globalization anyone can meet… right?
So, Pepsi decided to create an advertisement featuring them both, and we’re calling it “When Henry Met Haifa”.
Note that it’s an Arabic-language ad; Haifa Wahbe introduces herself in Arabic and charms Thierry Henry.
The commercial is brand new, and was aired for the first time on 13 June, as part of the World Cup 2006 frenzy that’s taken over the world this month.
Watch it now, then think about the branding widsom behind it ….. if there is any!
Let the debate begin.
June 15th, 2006
.
In spite of competition from Ronaldinho as the new footballing icon, and the fact that Becks is now a few years away from wrapping up his footballing career, the product endorsement bandwagon continues.
Motorola has announced that David Beckham, England captain and Real Madrid midfielder, will be a Motorola global brand ambassador for the next three years. The announcement is well-timed, amidst the hysteria of a World Cup.
As you would expect, the deal includes major promotional activities, including ‘exclusive Beckham content’ such as screen savers and video clips of the star in action — in Motorola handsets.
It should be interesting to figure out how this deal impacts the Real Madrid alliance with Siemens/BenQ, whose logo will be on Beckham’s club shirt next season as part of a deal that extends till 2010. Read more at Real Madrid’s site.
Apparently, Motorola isn’t bothered by that. Or maybe, nowadays, there’s a clear distinction between Beckham the footballer- in club or country kit- and Beckham the fashin icon- as you can see above.
No wonder Becks is considred a marketing phenomena, and some universities in England have added his story to their marketing communications programs!
Read more about the Motorola deal at Strategiy.com.
June 14th, 2006
French football star Zinedine Zidane goes back to his Algerian roots, signing a ’spokesperson deal’ with mobile operator Nedjma, part of Wataniya Telecom Algerie.
Zidane will feature in Nedjma marketing campaigns including TV commercials and billboards for the new services Nedjma is rolling out in the local market, with a nationalistic slogan of “I love her and love all who love her” (Algeria).
As part of the agreement, Nedjma clients will be able to download exclusive content related to Zidane including logos, ringtones, and video shots.
Nedjma started in 2004, and now claims over 1.5 million subscribers in Algeria.
Nedjma’s site has more.
June 9th, 2006
Saudi Prince and world famous investor Al Waleed Bin Talal, has confirmed that he is in talks with Rupert Murdoch’s News Corporation to sell them a stake in Rotana, his Arab entertainment firm. In fact, he even expects a deal to be done before the end of the year, when Rotana will IPO.
Everyone is talking about this potential deal and what it could mean, and bloggers have started to analyze it and its fast turning into a field day.
We, however, would like to point out that Al Waleed already has a 6% stake in News Corp.
So, it seems like a case of ‘you own a piece of me, let me own a piece of you’.
You can read indepth reports on this deal here at Reuters or here at Variety or here at Gulf Daily News.
And if you look around the web, you’ll find many more. This is, indeed, a big developing story to watch.
June 4th, 2006
Brazillian football star Ronaldo has signed an endorsement agreement with BenQ.
A spokesman from BenQ said “Like our mobile phones, Ronaldo stands for the highest level of precision, maximum performance, superior quality and an exclusive lifestyle. Ronaldo embodies all the attributes of the BenQ-Siemens brand: He’s challenging, original, authentic, vibrant and joyful. ” 
Sounds corny, doesn’t it? Especially if you’ve watched some of Ronaldo’s recent performances!
BenQ has recently announced its sponsorship of Real Madrid’s team shirt, where Ronny plays now, but probably won’t be playing next year.
For more on BenQ.
April 7th, 2006
Andrew Fischer, also known as the “Forehead Guy,” who received international attention after successfully marketing and selling advertising space on his forehead last year, has just announced plans to make his forehead available for corporate branding once again.
Back in January 2005, he wore a temporary tattoo on his forehead and managed to raise over $50,000 for doing so!
Seems like Andrew is out of money, or that he plans to create the world’s first periodical (annual) forehead media tool!
Surely, us Arabs have wider and more prominent forheads which are more suitable for advertising!
Anyway, check out the auctioning madness here.
January 14th, 2006
Next Posts
