Posts filed under 'Outdoor'
This outdoor ad for the launch of the PlayStation Portable (PSP) latest models is causing a lot of controversy all over the Internet.
Sony is introducing the new PSP in two colors, black and white. You can figure out the rest!
The “racially charged” image of a white woman grabbing a black woman’s face is disturbing.
But the next phase of the campaign involves the black women hitting back, and wrestling the white woman to the ground.
Offensive and controversial. Maybe that’s what Sony wants.
But aren’t most of the customers, for a handheld gaming device, young and impressionable. What kind of a message is Sony sending to them? Read more at gaming blog Joystiq.
July 7th, 2006
While this idea isn’t new, these people from Amsterdam have trademarked a name for it and called it “Artvertising”.
They claim that this is a “a work that sets itself on the borders between commercial art and critical art, commerce and information, private business and public space.”
All I see is an elegant building with a hundred ads on it!
Like every other fashionable or even ridiculous new media project, we’ll see it in Dubai soon.
Anyway, give Artvertising a look.
June 27th, 2006
This massive screen, floating on the river Main in Frankfurt, is how the people of that city watch the World Cup.
It is estimated that hundreds of thousands watch every Germany match on both sides of the river.
The sides of the screen carry World Cup sponsor logos, and you can imagine what TV commercials look and sound like on such a gigantic screen blasting sound to all these people.
Sporting events provide this interesting opportunity of unique reach using outdoor screens.
There are 236 giant television screens around Germany, known as Public Viewing sites, to allow non-ticketholders to see World Cup 2006 matches.
June 25th, 2006
Look closely at this stunning campaign running in Switzerland for Amnesty International.
The poster image appears transparent, but it’s actually a photograph of what you would see behind it at a local bus stop in Zurich, with some images super-imposed onto it.
The images portray human rights issues and violations in countries across the world.
The slogan is “It’s not happening here, but it’s happening now”, which is quite fitting.
The agency is Walker in Zurich and you can read more about this campaign here.
June 11th, 2006
That’s one of those ideas where you say “why haven’t I thought of that!”. We like!
Pepsi posters let you plug in your headphones - Engadget:
While the idea of plugging our headphones into the same jack as every Tom, Dick, and Harry on the subway is slightly off-putting, we can’t fault Pepsi for their innovative new advertising campaign that encourages passers-by to listen to short song snippets from publicly-situated multimedia displays. Close to 100 of the interactive posters have been deployed by Canadian advertising firm BBDO around the Toronto and Vancouver areas, allowing you to quickly unplug from your iPod and jack into 30 seconds of tunes that are meant to whet your appetite for owning the entire track
June 8th, 2006
Yes. It’s another impressive outdoor advertisement idea from Istanbul.
Following the Renault on a Stake and the Book Benches , we’ve now got the Litter Mug 
by Nescafe.
It is as if outdoor advertising, art and modern materials have converged to unleash the creativity of local agencies.
Judging from this, and the previous two ‘outdoor in Istanbul’ posts, going to that city should be a treat for ad people!
June 1st, 2006
The World Cup is 10 days away and marketers are now showing the public their best ideas in every media.
Adidas has installed several stunning, massive outdoor structures in Germany onto bridges that cross highways.
The structure carries a poster image of Oliver Kahn, German’s national team goal keeper, in ‘full stretch’ reaching out to make a save with the visual also including the offiicial WorldCup ball by Adidas.
Very impressive.
Surely, throughout June there will be much more advertising creativity coming from the World Cup for all of us to see.
Stay tuned!
May 29th, 2006
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