This is what it feels like when you have a ‘piercing headache’ …. right?
It’s a smart outdoor implememtation by TBWA\SMP in Chile for Ibuprofen’s Advil, a pain killer.
Via [CoolzOr - Marketing Thoughts].
2 comments August 27th, 2006
Look at the pictures again. Are you really seeing the actual statue? And is there a new Skoda Roomster parked in the middle of this historic Prague plaza?
AdBlogArabia was in Prague this summer and found this amazing outdoor advertising concept. The actual statue was covered from all sides by large billboards depicting.. well.. the statue, with the car added in.
When you stand at certain angles the add blends in almost perfectly with the surrounding scene.
Before you scream ‘overt commercialization’ you might want to know that the money being made is contributing to the renovation of this important Prague landmark. Everyone wins.
2 comments August 23rd, 2006
This is an excellent example of Transit Advertising Meets Digital Satellite Technology.
Using GPS (Global Positioning Systems), this campaign for search engine Yell.com on London buses changes the advertising message based upon the bus’s location.
The approach ties into Yell.com’s business of delivering local information relevant to one’s location.
Also in bus shelters. Yell.com are using an electronic touch-screen map which allows you to search for things such as cafes, shops, health club, etc. bas upon the location of the bus shelter.
Via [AdRants}.
2 comments August 17th, 2006
This billboard in Toronto for Simply Audio Books is quite daring, and potentially controversial, but not in Canada where the majority of the population have a negative opinion of George Bush.
The company offers what its name says: books you can listen to. Seems like a growing business nowadays with MP3 music players providing the devices to listen to a book while you walk, jog or drive your car.
Back to this particular campaign featuring Bush, something tells me it would be successful in every country in the world, and even in many parts of the United States!
The only short fall in this campaign is that some people would argue that not only doesn’t he read, but he doesn’t listen either!
Via [Adrants].
2 comments August 5th, 2006
This picture of a Nescafe branded building is from Venezuela’s capital, Caracas, and must be among the largest inflatables in the world.
More importantly, it must be among the highest placed inflatables. Wouldn’t the strength of the wind at such altitudes be dangerous?
I’m not sure what’s the significance of the Pepsi sign (obviously not an inflatable) on the nearby building, but that’s the picture available at BriefBlog.
4 comments July 25th, 2006
This billboard by LeoBurnett for McDonald’s in Chicago aims to encourage people to have breakfast at McDonald’s, any time from 9 am till noon.
With the help of engineers, the sundial’s shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches become centered.
Read more about it here.
1 comment July 13th, 2006
BBC World has launched in America with this unique outdoor campaign in the streets of NewYork.
Maybe, just maybe, this is an opportunity for Americans to finally see ‘both sides’ of an international news story; especially regarding our region.
But I think we should not count too much on the BBC to do that. We need an even more neutral news channel to achieve that.
Add comment July 12th, 2006
MBR Worldwide | Account Director
Albayan Media Group | Arabic Copywriter
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