Parents 2.0: Media sharing revolution & how times change!
4 comments April 28th, 2007
Posts filed under 'Online'
Al Jazeera English to promote programs on YouTube
Rapid TV News reports that Al Jazeera’s English-language channel is launching a YouTube spin-off service, joining channels like NBC, BBC and other in this successful model which promotes channel programming, legally, on the world’s top trafficked video sharing site.
YouTube users anywhere in the world will have the ability to comment on Al Jazeera English clips, rate them, recommend them to friends and post their own video responses to communicate with other viewers.
The new service will also include links to Al Jazeera English’s official website (www.aljazeera.net/english).
Content from the new global broadcaster will include segments from top shows such as Frost over the World, Everywoman, Inside Iraq, Inside Story, Listening Post, Riz Khan, One-on-One, The Fabulous Picture Show, Witness and 48.
Al Jazeera English is also planning to release some exclusive web-only programming, starting with Poltical Bytes, a global conversation hosted by UN correspondent Mark Seddon which will ask the YouTube community to carry on the conversation and add video contributions.
Via [ mediaME ]
Add comment April 19th, 2007
Diet prices, refreshing offers …. does Coke endorse Air Arabia?
This is the visual from a campaign that Air Arabia has been running online on Arabic websites for some time now.
Note how it uses a Diet Coke can, to push it’s message of “Diet Prices” written on the can, and the headline of “Enjoy our Refreshing Prices”.
It’s an interesting use of an existing c0nsumer product to promote another, but it leaves you wondering if Coca Cola have provided permission for this; or if it’s within any advertiser’s rights to use images and colors that insinuate another product without mentioning its name.
Add comment April 5th, 2007
Google Adwords to speak Arabic?
mediaME.com reports that Google is taking the Arab World seriously, by establishing an office in Cairo!
Last year, AdBlogArabia reported that Google had started an ‘Arabic offensive’ with Arabic News. It seemed then that there were long term plans to seize significant shares in this growing market.
So, will we finally get Arabic contextual advertising and the therefore the advertising spend we deserve in this region?
Read more.
2 comments February 18th, 2007
World’s oldest newspaper now exists only online
It’s a sign of the times. The world’s oldest newspaper, which has been in circulation since 1645 and founded by Sweden’s Queen Kristina, has dropped its paper edition and now exists only online!
It’s called Post-och Inrikes Tidningar and became a Web-only publication on January 1, 2007.
The first editions, which were more like pamphlets, were carried by courier and posted on note boards in cities and towns throughout Sweden. Today, Post-och Inrikes Tidningar, which means “mail and domestic tidings,” runs legal announcements by corporations, courts and certain government agencies — about 1,500 a day.
Here’s the Wikipedia entry about this newspaper.
Read more at CNN.com.
Add comment February 7th, 2007
Miss Having A Man or Woman around the house!
Click picture to view TV commercial on YouTube
Click picture to view TV commercial on YouTube
AGENCY: TBWA\RAAD Middle East
Creative (ACD): Sakib Afridi, Associate Creative Director
Director: Domenic Stallard
These unconventional commercials have been done for Bentelhallal.com, a matrimonial service that is part of Maktoob Group.
They’re really worth looking at; especially the one with the toilet seat.
Quite controversial, especially for a matrimonial service that originates in Saudi Arabia! But, now that it’s going pan-Arab, the ads make more sense.
1 comment January 28th, 2007
Adsense on outdoor billboards?
Google has filed for a patent that may be a signal of the company’s intention to enter the “physical advertising industry”.
The patent filing mentions placing adverts on billboards, with the primary innovation being that they’re interactive and connected to the Internet. The system apparently works by only advertising products that are available and in stock within stores in the local area. Stores will be able to buy advertising on these local electronic billboards through a similar system to how AdSense currently works: by logging into a computer and buying them.
Wow!
Via [engadget]
2 comments January 14th, 2007
