Agency: JWT Dubai
Client: HSBC Middle East
Executive Creative Director: Chafic Haddad
Art Director: Kedar Damle
Copywriter: D V Hari Krishna
Account Management: Eba’a El Tamami
Production House: Independant Productions
Director: Chadi Younes
Via [ mediaME TV Commercials Gallery ]
Add comment May 15th, 2008
mediaME.com, the world’s first user generated content portal for advertising and media professionals, serving the Middle East region, has launched a Gallery of TV Commercials that enables creative and production staff to upload and share their work online. It will be updated daily and feature the latest commercials from across Arab markets.
This is the latest addition to an already wide range of services and content available at mediaME.com, with an emphasis on interactivity and user-generated content that has elevated the site, since its establishment around a year ago, into the premier online community for marketing communications professionals.
mediaME.com provides daily industry news (headline news, opinions of users, bloggers, exclusive interviews and PR), a jobs channel (the only one in the region that aggregates marcom jobs from all online job sites), a media rates section providing downloadable rate cards, a creative gallery already full of work from across the region, an events section on upcoming media and advertising events, a company directory that spans all countries of the region and more features. And it’s all free to access and share!
mediaME.com was launched in December 2006, by MediaScope Ltd, a company with operations across the region that serves marketing communications sectors with specialized directories and events.
Add comment February 7th, 2008
Arabic language web publishers can now enjoy the revenue of Arabic contextual advertising through Google Adsense!
‘Google AdSense improves the overall web user experience by bringing relevant, unobtrusive, text ads to web pages rather than disruptive, unrelated ads such as pop-ups and animations,’ said Yonca Brunini, Marketing Director for Emerging Markets at Google EMEA. ‘Arab world has a vibrant publisher community and we are excited to launch AdSense for Content there to empower all publishers with an easy to use and effective monetisation solution.’
1 comment July 31st, 2007
Ikbis.com has recently started one of the first Arab online video ad campaigns ever.
The campaign, for Coca Cola, features the new Nancy Ajram commercial in two formats: a very short version that runs in the video player and the full version on the Ikbis.com home page.
2 comments June 24th, 2007
Upon visiting Maktoob Group sites, you will notice that the group’s search engine now offers a service similar to Google Adsense, but in Arabic!
Araby.com had debuted it’s text link advertising, and although we don’t have all the technical details of the service it aims to be ‘contextual targeting’, which could open the flood gates of Arab spending on search advertising.
Watch out Google!
4 comments June 22nd, 2007
First for the big news, it’s not in Dubai!
Well, maybe it’s time something major happened elsewhere. Google has opened its first office in the region in Cairo, Egypt.
The branch has been set-up in to support and promote recently launched Arabic language versions of Google News, Gmail and Google Earth.
However, we at AdBlogArabia believe that the main aim is to increase revenues from Arab clients for Google’s advertising solutions, and maybe even launch an Arabic-language AdSense service.
Here’s a quote we got from ITP.net about the launch:
The president of Google’s operations in Europe, the Middle East, and Africa (EMEA), Nikesh Arora, said: “MENA is a region with 300 million people, speaking the same language. We hope our products, and the Internet as a whole, will bring useful and beneficial tools to our Arabic users. We can see potential for industries like tourism and travel which are important to Egypt’s economy.”
According to the Madar research cited by Google, internet use is growing rapidly in the MENA region, with 12.4 million users expected online in Egypt alone by the year 2010.
Via [ mediaME ]
4 comments June 11th, 2007
Here’s someone who deserves credit for championing the cause of Internet communities for advertising professionals.
Ivan Raszl is the founder of Ads Of The World, now the world’s top advertising gallery/archive, among other exciting digital ventures including Advert Lover and others.
Best of all he’s based in our region, in Bahrain, where he’s lived for years and works as a creative director!
Read the interview in full about Ads Of The World and Ivan’s other digital ventures at mediaME.
1 comment June 5th, 2007
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