WESTERN : In cowboy ‘western’ style, the text says ” hang them high” and “gunfight at the OK Corral”.
BOAT : Bingo sinks prewash.
WAR : Bingo declares war on prewashing.
Advertising Agency : JWT Algiers (Algeria)
Creative Director : Jean-louis Rerat
Art Director : Kadar Nefla
Copywriter : Rachid Benyahia
3D : CGS (Tunis)
In Algeria, women use a brush, a washing board and bleach to prewash their linen. It is a hard work, but with Bingo, it is the end of prewash. Between Bingo and prewashing, it is the war.
Rationale: In Algeria people who don’t have a work are called “Hétist”, “Hét” means wall. GETZ proposes to the young people to break the monotony of their life.
Advertising Agency: JWT Algiers (Algeria)
Creative Director: Jean-louis Rerat
Art Director: Kadar Nefla
Copywriter: Rachid Benyahia
