Posts filed under 'Newspaper'
Yesterday, a solidarity campaign under the name Faces for Lebanon was launched in Kuwait, with press ads in Al Qabas and Assyasah and a campaign booth in Sharq mall. The campaign is centered around the a website, faces4lebanon.org, which aims to collect the largest possible number of images of people’s faces and their messages of human solidarity.
According the the campaign’s organizers:
faces4lebanon.org seeks to demonstrate the solidarity of people with Lebanon and the Lebanese people. Millions of people around the world are calling for an immediate halt of all acts of aggression against Lebanon, and the humanitarian catastrophe that is worsening everyday.
faces4 lebanon.org aims to spread the words of millions who want to send a message to the world that they are against all acts of violence and aggression. By publishing your photo on faces4 lebanon.org, you will contribute to the buzz we want to create globally and attract as much media attention as possible in a highly civilized and unique manner. Furthermore, your contribution will document the world’s solidarity with Lebanon and the widespread infuriation from this aggression on Lebanon.
Conceived and developed by toot, and supported by the Kuwaiti Ebsar Media Holding Group, the campaign will push ahead in the coming few days with online, outdoor and press ads as well as events.
August 10th, 2006
Alright. Before you misunderstand this ad message (who can blame you, with an image of dropped trousers and a hotel logo), please note that the cartoon character in the ad is Obelix (of Asterix and Obelix) who is a ‘plus size’ character.
But, since he started going to the fitness club at Hilton Abu Dhabi, he lost weight and that explains how his waist has shrunk and, therefore, the ‘dropped trousers’.
Now, tell us what was the first thing you thought of 
Agency: TEAM/Young & Rubicam, Abu Dhabi, UAE
Art Director: Krishnagopal Kodoth
Copywriter: Maria Rego Menezes
Creative Director: Satyan Nair
Graphic Artist: Shajil Anthapan
Production manager: Maher Daouk
Digital Illustrator: Sumeda Rathnapala
Via [Ads Of The World].
August 10th, 2006
” Smoking can kill your eyesight first “
Agency: Team Young & Rubicam, Abu Dhabi, UAE
Art Director: Krishnagopal Kodoth
Copywriter: Mohit Raviranjan, Kaushik Bhattacharya
Graphic artist: Srinivas Sarma
Executive Creative Director: Trevor Purvis
Photographer: Abdul Nasser
Digital artist: Sumeda Rathnapala
Go to Ads Of The World for a larger version of this advertisement.
August 9th, 2006
In this digital age, how soon will it be before we stop using pens! We've got PCs, PDAs and mobiles. Mont-Blanc want to remind us that there's nothing like the charming, old-fashioned pleasure of writing.
Agency: TEAM/Y&R, Dubai
Creative Director: Shahir Ahmed, Marc Lineveldt
Copywriter: Vincent Fichard
Art Director: Vincent Fichard
Illustrator: Vincent Fichard
Typographer: Vincent Fichard
Click on the ads to get a bigger size at Ads Of The World. 
July 9th, 2006
This one speaks for itself, doesn’t it? No need for a headline!
A Gold Winner at the Cannes Festival, entitled “The Power of Press”.
It’s an advertisement for the National Newspapers of Ireland association, promoting the effectiveness of newspaper advertising. The advertising agency is called Chemsitry, from Dublin, Ireland.
This is one of five advertisements in this impressive series. See the rest here.
June 27th, 2006
Are online newspaper readers becoming the best online shoppers?
A study by the Newspaper Association of America (NAA) shows that frequent readers of newspaper Web sites are more likely to make online purchases than other Internet users.
The study calls them “power users” and says that 82 percent of them who visit a newspaper Web site everyday have bought products online, compared with 55 percent who are less frequent visitors.
Although the survey was conducted in one US city, Minneapolis, it could be indicative of the relationship between online media and shopping habits across the country, and maybe anywhere else in the world.
These newspaper readers also stay online longer, are better educated and earn more money than the average Internet user.
The implications of this study are obvious for advertisers and sellers of online products.
But, the only problem seems to be the source….. a newspaper association, praising newspaper websites
Still, there’s truth in these findings, and what applies to American online newspapers probably also applies to Arabic ones.
Are you an Arabic online newspaper reader with spending power?
Read more here.
June 19th, 2006
The National Newspapers Association of Amercia (NAA) has announced the results of a study that shows a 35% surge in the online revenue of newspapers, which grew to $613 million in the first quarter.
This increase marks the eighth consecutive quarter of growth, and it’s looking like 2006 will break the record set by 2005, which was a little over $2 billion for the year.
Impressive.
Is it a sign of things to come for the Middle East’s online newspapers?
Read more at MediaPost.com
June 5th, 2006
Next Posts
