Posts filed under 'Newspaper'
Although we focus on advertising related topics here on AdBlogArabia, these caricatures by Imad Hajjaj have grabbed my attention, and it seems he is focusing on a message of the total instability in this part of the Arab World, with Iraq, Palestine and Lebanon all in turmoil.
It is worth taking a look at these creative caricatures which have been published over the course of the past two months at Mahjoob.com and Al Ghad newspaper.
December 13th, 2006
< 
You Decide.
Moryarti writes: “This is an initiative by Emirates Today. It says that, as of Monday Nov 13th, images of vehicles jumping Dubai’s red lights will ornament this page. Shame is the name of the game here and this strategy worked like a charm in early 90s with a similar campaign targeting thugs that harassed women in streets and malls.”
Interesting! Can anyone out there tell us who’s the advertising agency, and some other credits for this idea?
Via [Dubai Consumer Mirror]
November 15th, 2006
The UK’s Daily Mail and General Trust has revealed that Associated Newspapers, its national newspaper division, has acquired 60% of Dubai based Catchpole Communications for $7.2m.
Catchpole publishes Dubai’s free English language newspaper 7Days.
Via [AmeInfo]
October 23rd, 2006
On 19th of December 1994 the United Nations General Assembly declared that 16th of September as the International Day for the Preservation of the Ozone Layer.
This ad from TEAM Y&R Abu Dhabi reminds people of the threat that arises with the exhaustion of the ozone layer.
Project: International Day for the Preservation of the Ozone Layer.
Brief: Communicate the threats with the depletion of the Ozone layer.
Creative agency: Team Y&R, Abu Dhabi.
Executive creative director: Trevor Purvis.
Creative team: Sherif Mokbel, Terrence Baraketh.
Photographer: Sherif Mokbel.
Exposure: UAE Press.
Via [Jazarah!]
October 5th, 2006
Yes, this is indeed an image meant to be George Bush as a child. Disturbing, isn’t it? There are also other images of world leaders, as children.
It’s an advertising campaign for German newspaper Welt Kompakt, by an agency called Jung Von Matt.
The idea seems to be announcing that the size of the newspaper has changed, but the news is still big.
Also, that this is a newspaper that future decision makers will read (new size, new generation).
But, I’m not so sure this message is considered positive in Germany, seeing as George Bush is not popular there and the idea that the “George Bush’s of the future” are reading this newspaper could put off the public.
Via [Twenty Four].
September 10th, 2006
The front cover of the latest issue of The Economist says “Who Killed the Newspaper”.
Imagine that, newspapers being pronounced dead already!
Obviously, it’s too early, but it could be gradually happening as newspapers in the US and Europe are firing staff, reducing costs and accepting advertising deals at lower rates!
Apparently, newspapers who don’t successfully migrate to the Internet are losing readers, and those who do are getting more readers on the online edition than they ever did on the print edition!
The only problem is that they don’t make a decent amount of money online yet.
Time to change everything in the newspaper business, don’t you think?
And here’s a very expressive graphic image.
Read The Economist story here.
August 30th, 2006
Terror Has No Religion is a campaign that’s causing some controversy and discussion, as you can see in detail on HoutLust.
The campaign includes a TV commercial, which you must see. We had mentioned it here when it was being made in June.
There are also a variety of print designs for newspapers and outdoor, a couple of which are shown above.
The debate centers around ‘How Effective Is This Campaign’, which is primarily targeting Iraq and is already running on several Arab Satellite TV channels.
Will it influence would-be suicide bombers, by highlighting the innocent human losses of such actions?
Check out the campaign website.
August 26th, 2006
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