Posts filed under 'Magazine'
If reports by bloggers and various sources are to be believed, the marketing communications publication Campaign ME is officially shut down.
The blog of Flip Media reports that Haymarket, a UK based firm that holds the license for Campaign ME, has pulled the license from IITP the current publishing house of Campaign ME.
Campaign ME website was missing over the last weekend as reported by Farrukh Naeem, the website redirects the user to the website of Arabian Business, which is another publication by ITP.
At the beginning readers thought it’s a problem in the domain redirecting to another URL but apparently this is not the case.
Without a doubt, Campaign ME had carved a leading position as a premier source for all marketing and media professionals in the Middle East. The year 2006 was a successful one for the publication, as it organized creative and media awards events and also organized it’s first conference during the Media & Marketing Show 2006.
But unfortunately, the year 2007 seems to mark the end of this publications existence in the Middle East. Or maybe not? Stay tuned!
Via [ mediaME }
February 15th, 2007
ًًThe censorship of ads featuring scantily-clad women is now common across the Gulf.
So, it can’t be a surprise that the more conservative Iran is doing it.
However, a Swedish visitor to Iran blogged about it and it’s being linked to by several blogs. Some of the remarks made by him are interesting:
News stories that show women with bare arms, knees, or cleavage generally just get a blocky white sticker, while fashion ads (like the ones above) get ink jobs that keep the clothes unobscured. Some ink gets more artfully applied than others.
Via [Gawker] [J Turn]
October 23rd, 2006
Forbes Arabia, the Dubai-based Arabic edition of this well-known business magazine, unveils its first-ever listing of the Top 40 Arab Brands in its November issue.
Arab companies that cater to markets throughout 19 Arab countries were eligible for the list. To identify the Top 40 Arab Brands, Forbes Arabia factored in customer perception, and how well companies adapt their brand to a changing market environment.
An exclusive online survey was conducted for Forbes Arabia by U.K. market research firm YouGov that drew on consumers from Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, the Palestinian Territories, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, the United Arab Emirates, and Yemen.
Al Jazeera ranks number one in Forbes Arabia’s Top 40 Arab Brands list, followed by Emirates and Almarai. Represented industries include media, airline, retailing, real estate development, leisure, food and beverages, and cosmetics.
October 19th, 2006
The front cover of the latest issue of The Economist says “Who Killed the Newspaper”.
Imagine that, newspapers being pronounced dead already!
Obviously, it’s too early, but it could be gradually happening as newspapers in the US and Europe are firing staff, reducing costs and accepting advertising deals at lower rates!
Apparently, newspapers who don’t successfully migrate to the Internet are losing readers, and those who do are getting more readers on the online edition than they ever did on the print edition!
The only problem is that they don’t make a decent amount of money online yet.
Time to change everything in the newspaper business, don’t you think?
And here’s a very expressive graphic image.
Read The Economist story here.
August 30th, 2006
Deathwish
Credits:
Client: The Commercial Magazine
Creative agency: Omanad
Art director: Pradeep Mundakkal
Copywriter: Marshal D’ Souza
Exposure: Omani press
The Commercial, a business and market trends magazine in Oman, provides space for public service ads that highlight social issues of the day.
This ad has been created as part of the ongoing fight against drug abuse.
August 22nd, 2006
It had to happen in the UK market which is fast becoming the most developed in online advertising.
A report by ZdNet says that “online advertising raked in £1.3bn last year and is now worth three times the radio advertising market, and is also ahead of outdoor advertising, business magazines and consumer magazines.
The situation is described as “almost unthinkable going back two years” . Overall, from 2001 to 2005, radio consumption fell by 24 minutes a week across all adult age groups, with local commercial radio the biggest loser. Internet usage went up by 19 minutes, while TV gained 11 minutes of viewing time.
So, to all the advertisers and agencies in the Middle East who consider this ‘unthinkable’ now, we say think again!
August 14th, 2006
Concept Media has acquired the rights to produce a GCC and Indian edition of the Millionaire magazine linked with the Netherlands-based Miljonair lifestyle publication.
This new magazine will be launched very soon, replacing Arab Millionaire magazine. The 200 page magazine will cover topics from shopping, events and fashion to people in business and health.
So, there will be a Middle East edition, catering to the ‘whims’ of the region’s millionaires- as if they needed more encouragement!
Obviously, when a magazine is called Millionaire it’s going to create some controversy and a few jokes: So can any of us non-Millionaire’s read it?
Here’s the Dutch magazine (Miljonair) website and Concept Media’s site.
August 12th, 2006
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