Frederik Samuel writes: DDB has undergone a global rebrand. They got rid of the black circle around the logo, which had a very 90’s like feeling to it. They did keep the circle, but it’s now a “degree” symbol. I like the new logo better than the old one, and think it will work for them.
Via [ AdGoodness ]
4 comments September 8th, 2007
Arabic language web publishers can now enjoy the revenue of Arabic contextual advertising through Google Adsense!
‘Google AdSense improves the overall web user experience by bringing relevant, unobtrusive, text ads to web pages rather than disruptive, unrelated ads such as pop-ups and animations,’ said Yonca Brunini, Marketing Director for Emerging Markets at Google EMEA. ‘Arab world has a vibrant publisher community and we are excited to launch AdSense for Content there to empower all publishers with an easy to use and effective monetisation solution.’
1 comment July 31st, 2007
Via [ And Far Away ] [ Ads Of The World ]
5 comments July 22nd, 2007
mediaME reports that it’s already a good summer for MBC Group which dominated the competition at the Promax/BDA World 2007 Awards held in New York last week. MBC achieved a total of 27 awards and, by doing so, being the most awarded participant, winning even more than ABC, BBC, Fox and others.
The newly launched English news station, Al Jazeera English was awarded three bronze awards at the event. Also among the winners were Al Jazeera Sport, Dubai One and Dubai Sport. The Arab Radio and Television (ART) was absent of this occasion.
Promax/BDA is an international association for entertainment and promotion professionals, those marketers and designers specializes in promoting TV shows, networks, DVDs and other forms of television content.
Being part of this rewarding event is good for broadcasters in the Middle East. MBC which has been in the field for more than 15 years and has managed to grow into a group of channels that delivers the highest reach among households in the region.
Read more.
Add comment June 25th, 2007
It’s all happening at the Cannes Festival this week!
Check out the Winners Announced so far by clicking here, to see if agencies in the Middle East have won anything!
Add comment June 20th, 2007
Advertising Agency: Kolle Rebbe, Germany
Creative Directors: Sven Klohk, Lorenz Ritter
Art Director: Maik Beimdiek
Copywriter: Elena Bartrina y Manns
Illustrator: Eva Salzmann
Image Manipulator: Kathrin Meske
Account Handler: Alexander Duve, Jessica Gustaffson
Marketing Manager: Georg Larscheid
2 comments June 19th, 2007
Over the past 24 hours, following the launch of the new London 2012 logo, a wave of negative feedback has swept the net. In blogs, on news sites people are outraged and shocked at the logo designed by renowned British brand designers Wolff Olins (at a reported price of 400,000 pounds, which I am sure not not just for the ‘logo’ but a whole identity system). People are even submitting their own logos to the BBC..
Now, as a designer and an owner of a design business myself, I try to be careful before I scream AWFUL when presented with any design. But my first reaction to to the logos, was negative. So was the reaction of the two designer colleagues in the office last night who showed it to me.
The logo, which is supposed to be animated, adopts what I can call a graffiti style some are calling it stone age style). It supposed to be bold, vibrant and appealing to young people who do not want something corporate and bland.
See the new logo animation
See the new brand video
To be fair, many design icons were hated when they were first launched.
The animation sequences are that lead up to the logo are quite interesting. But the culmination of all this dynamism in a broken square shape is disappointing to me.
I think what the designers tried to do is come up with an anti-design statement. To come up with something that the people can own.
Adopt this edgy look has apparently backfired. A graffiti tag in a London underground station is what it is. Turning it into a logo of a mega event seems forced.
And let’s talk about the design preferences of young people. Are all of them graffiti enthusiasts? Don’t they also gravitate toward the sleek, clean design language of Apple’s iPod?
Then again, this ‘shockingly bad’ logo might still surprise us. Good designs often polarizes people (but polarization means something like 50% loving it and 50% hating it). As I said, I don’t take judging these thing lightly.
I would like to know you opinion. See my poll below.
Here are some screenshots of the brand’s animation.
By the way, this was the logo for London’s Olympic candidacy campaign
So..
Via [ 360east ]
11 comments June 13th, 2007
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