Ad Blog Arabia

Watch: Kuwait’s in-mall LCD screen ad network

I am currently in Kuwait checking out the advertising and design scene. While talking a walk with a friend in Marina Mall, I found out about Watch: a network of LCD screens that display silent, animated ads. Apparently, these screens, which are installed in a number of Kuwaiti malls, are all wirelessly connected, which means they can be centrally and instantaneously updated.
The advertisement loop is 20-30 minutes long and consists of 30 second advertisement spots. The system broadcasts for 14 hours a day.

I’ve seen similar advertising systems in Europe, especially in train stations and inside trains, where the screens show news headlines, things to do around the city as well as ads. In trains, such screens have a captive audience and I think they’re quite effective.

I wonder if anyone out there has information about the effectiveness of in-mall advertising. Being inside a mall is definitely an advantage, but with the many visual distractions inside a mall, do people really watch? Also, what would be the best creative approach for such a medium, especially considering that it is silent. If you know, let us know

1 comment May 11th, 2006

Pixman: Over-head advertising

The Pixman is an indoor-outdoor screen media carried around by cool-looking Pix-Men …. it offers an overhead screen, complete with sound and sampling possibilities.

Originating in Canada some years ago, the Pixman is now available in many countries across the world, and has been in the Gulf for a few years (mainly Dubai)….. now it arrives in the Levant states, through the efforts of a Jordanian entrepreneur, Jawad Abbasi.

Pixman Levant held a launch event in Amman on Monday April 18, which will be followed in the coming months with launches in Syria and Lebanon.

So….. what do you think are the chances for such a new, eye-catching concept like this?

It should be interesting to see which clients use it… and how!

Check out the regional website, which links to the international Pixman site….. you’ll be surprised to see what men dressed in black, with a screen over their heads can do to market products!

Check ot the regional Pixman site for more.

3 comments April 16th, 2006