Ad Blog Arabia

Samosnite: World Proof & Bullet Proof?

Advertising Agency: Impact BBDO, Jeddah
Creative Director / Art director / Copywriter: Ahmad Beck
Account Manager: Ahmad Haidar

via [ ads of the world ]

5 comments October 23rd, 2007

UNDP: Principles of responsible corporates

Advertising Agency: JWT, Amman
Creative Director: Kr!X
Art Director: Khuloud Abdel Hadi , Hani Sharaf
Copywriter: Kr!X

11 comments September 13th, 2007

The cup ‘nose’ you need plastic surgery

This is an impressive BTL promotion for Toronto Plastic Surgery.

This work is by DDB Canada.

Via [Advertising Is Good For You]

2 comments October 7th, 2006

Saatchi ‘Kiss Traditional Media Goodbye”

Kiss Goodbye to traditional thinking. Visit www.saatchi-interactive.com.

The message is clear, although somewhat offensive.

The ‘finger’ tells you what Saatchi Interactive think of print advertising.

Agency : Saatchi & Saatchi - London
Executive Creative Director : Kate Stanners, Copywriter : Matt Skolar, Art Director : Philippe Fass

Via [Twenty Four].

Add comment September 12th, 2006

AdBlogArabia quoted in the Financial Times

The Financial Times ran an interesting story yesterday about Google’s foray into the Arab market. It’s an interesting read which shows that thing are moving in the Arab internet scene.

I am happy to see AdblogArabia quoted in the article.

FT.com / Companies / IT - By Fiona Symon
Google searches for new users

Google’s foray into the Arabic world has received a mixed welcome from the online community. Some worry that the group’s technical and financial might could spell the demise of local internet companies that have only just begun to be profitable in the past three to four years. “I’m not sure if we should be congratulating ourselves or if we should be concerned about the impact of Google’s Arabic offensive on long-established Arab online businesses,” says media industry blogger Ad Blog Arabia.

The quote comes from this post by Zeid Nasser, which was also linked-to by many blogs in several languages.

Anyway, the article says that Arab world’s leading portals, Maktoob and Al-Bawaba, don’t seem afraid of Google. They are convinced that their local knowledge will enable them to hold their own.

From my point of view, the Arab internet industry should really shape up. Google’s presence in this market will surely have an impact. Although entrepreneurial web efforts in the region are on the rise, I hope we see more innovative Internet startups come online in the coming months and years.

Read the whole FT article here.

1 comment August 8th, 2006

Rupert wants a piece of Rotana

Saudi Prince and world famous investor Al Waleed Bin Talal, has confirmed that he is in talks with Rupert Murdoch’s News Corporation to sell them a stake in Rotana, his Arab entertainment firm. In fact, he even expects a deal to be done before the end of the year, when Rotana will IPO.

Everyone is talking about this potential deal and what it could mean, and bloggers have started to analyze it and its fast turning into a field day.

We, however, would like to point out that Al Waleed already has a 6% stake in News Corp.

So, it seems like a case of ‘you own a piece of me, let me own a piece of you’.

You can read indepth reports on this deal here at Reuters or here at Variety or here at Gulf Daily News.

And if you look around the web, you’ll find many more. This is, indeed, a big developing story to watch.

Add comment June 4th, 2006

A new brand identity, for a new era

Etisalat was among the last ‘hold-outs’ in the UAE’s drive for an open, competitive market. But, that changed with the government recently opening up the telecom market for other operators.

Now, this huge and successful organization is re-thinking its competitive marketing strategy, starting with a new look for a new era.

According to Etisalat’s press release: “The new identity reflects Etisalat’s values of transparency, optimism, openness, simplicity and reliability.”

“The green colour in the logo signifies life, growth and renewal. Green is the national colour of the UAE, and Etisalat has a long and close association with its home nation- the UAE.”

The CEO of Etisalat spelled it out in the launch event of the new identity, by saying that the corporation is “undergoing a culture shift at every level.” He added that the aim is to establish Etisalat as a truly global telecom operator, a true ambassador of the UAE success story in the international market.”

So, how will the public respond to this brand ‘face-lift’? And to what extent will it help Etisalat break into international markets?

More here on Strategiy.com.

1 comment May 23rd, 2006