Ad Blog Arabia

Posts filed under 'Campaigns'

Qatar Airways running global TV & print campaign

ASIAD

Qatar Airways, the official airline of the upcoming 15th Asian Games in Doha, is running a global TV and print advertising campaign.

The latest TV commercial is already being aired on CNN International, BBC World, Channel News Asia, Al Jazeera Sport, NDTV, New TV and India TV and a host of other international TV networks. It shows Qatar Airways in its prime, featuring newly-branded aircraft in Asian Games colours, together with sporting stars of today and tomorrow.

Qatar is scheduled to host the biggest ever sporting event in Middle East region from December 1 to 15.

At present Qatar Airway’s seven Airbuses are flying in three distinct colour schemes representing the Asian Games.

Here is the TV commercial for the 15th Asian Games.

Read more at the Qatar Peninsula newspaper.

Via [AdPunch]

1 comment October 11th, 2006

New campaign by Air Arabia, not South Park style

Air Arabia has decided to halt the use of the South Park-style cartoon characters created by Dubai-based advertising agency Face to Face, which it utlized for its launch campaign; and has opted instead for ads that focus more directly on the destinations it flies to. The new campaign is created by Sharjah-based agency Red Marketing and Communications.

The new marketing campaign is similar to the previous campaign being price-led since Air Arabia is known to be a low cost air carrier. The new campaign is running in the UAE, Kuwait, Oman and Saudi Arabia.

Via [Jazarah!]

4 comments October 4th, 2006

Snickers: “Don’t Stop” innovating

Anything goes with Snickers, the best selling chocolate bar of all time with annual global sales of US$2 billion, as long as it fits in with the brand’s slogan: ‘Don’t Stop’.

This series of print ads was developed by Impact BBDO and demonstrate the effects someone can achieve after eating a bar of snickers: A massive crossword or an elaborate page of doodling.

Project: Don’t Stop.
Client: Tarek Abdallah, category manager, Masterfoods.
Brief: To communicate how Snickers gives you energy and stamina.
Brand: Snickers.
Creative agency: Impact BBDO.
Creative director: Peter Russell.
Art director: Guilherme Rangel.
Illustrator/designer: Guilherme Rangel.
Account director: Ramzi Haddad.
Account manager: Ziad Zoueihed.
Exposure: Press.

Via [Jazarah!]

3 comments October 4th, 2006

Recycle for a better environment in UAE

Client: Emirates Environmental Group
Brief: Increase awareness about the can collection drive by Emirates Environmental Group
Creative agency: Percept Gulf, Dubai
Art director: Tushar Mahajan
Creative director: Prashant Sankhe

Via [Jazarah!]

4 comments September 24th, 2006

Love Advertising? How great brands were made.

“Advertising. The way great brands get to be great brands.” A Grand Ceba winner campaign inspired by ads of well-known brands such as Coca-Cola, Intel, Energizer & many more.

Client: American Advertising Federation.
Creative agency: Carmichael Lynch.

Via [Jazarah!].

1 comment September 23rd, 2006

Nice ideas in Pepsi recycling campaign

Client: Pepsi
Agency: BBDO Puerto Rico
Creative Director: Andrés Ordٌَez
Art Director: Jesْs Diaz, Iancarlo Reyes
Photographer: Edwin David Cordero

4 comments September 12th, 2006