Ad Blog Arabia

Posts filed under 'Campaigns'

Palestine: Dying to Live

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This is a campaign from 2002 which never ran. It was created by a voluntary group of Jordanian advertising and marketing people, highlighting the hopes of Palestinian children, who like any children across the world just want a chance to realize their dreams in life.

Check out the official campaign website.

31 comments November 25th, 2007

Vimto Ramadan Campaign: Hurry! They’ll finish it all!

Every year for Ramadan, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year’s campaign is based on the theme ‘Hurry, They’ll finish it all.’ The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, ‘Vimto’s 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime.

Client: Aujan Industries
Brand: Vimto
Campaign name: “Hurry!!!! They’ll finish it all!”
Brand communication agency: JWT Dubai
Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury, Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj
Duration: Pre-Ramadan and Ramadan (September / October 2007)

See More:

Trailers:

http://www.youtube.com/watch?v=2nnVpXQw7JE

http://www.youtube.com/watch?v=F7tmi6HJ5yY

http://www.youtube.com/watch?v=7qCmC2IqsUQ

Episopdes:

http://www.youtube.com/watch?v=Buy5xLFY_-0

http://www.youtube.com/watch?v=pMNLQQEohBA

http://www.youtube.com/watch?v=ueR3cTRrcps

http://www.youtube.com/watch?v=RKwlOaP8l6M

http://www.youtube.com/watch?v=MuIw6MvMe7o

http://www.youtube.com/watch?v=CnX3vFeRDnQ

http://www.youtube.com/watch?v=1Z-vMVtPDwg

http://www.youtube.com/watch?v=xJIzXGahj9I

http://www.youtube.com/watch?v=U8DwjKK4_2I

And Check out the Campaign Blog

10 comments September 25th, 2007

Samples from the Zain brand campaign

Zain Brand Campaign 1

This is my Mirror.Zain - A Wonderful World

Zain Brand Campaign 2

This is my Choir. Zain - A Wonderful World

Via [ Moey’s Blog ]

26 comments September 17th, 2007

Arag Insurance: Get insured before you ‘hit the wall’

AragInsurance1
Legal Aid Insured?strong>

Liability Insured?

Household Insured?

Via [ disruption marketing ]

Add comment December 18th, 2006

‘Water Campaign’ by du, making waves in the UAE

If you live in the UAE, there’s no escaping the massive du (the 2nd mobile operator) campaign now running through multiple media outlets. It’s the work of Leo Burnett -Dubai.

For the most part, it has been well received, but you may be wondering what it’s all about; and what’s the idea of that water effect rippling throughout?

Apparently, the campaign focuses on water as an analogy to express the telecom’s brand attributes.

A spokesperson for du’s brand campaign says that, “Water brings people together, it comes from inside us, it allows us to travel far, and it expresses itself with power or as a whisper. And of course, it is all around us in our daily life. This is how we see communication and we want to take it further.”

What do you think? Check out the du website

Via [mediasouq]

5 comments November 29th, 2006

Nestle “Light A Lantern” campaign

NestleLantern

Throughout Ramadan, Nestle has been running a “Light A Lantern” campaign, by which visitors to the campaign website can light a lantern, and Nestle will pay 1 Saudi Riyal per lantern to the Red Crescent Society.

So far over 86,000 lantern have been lit which could mean that Nestle will reach its target of 100,000 lanterns by the end of Ramadan, and therefore donate 100,000 Riyals

At the forefront of this charity drive are two Nestle products: Maggi and Nestle Condensed Milk, which are targetted at house-wives.

Visit the site.

Add comment October 16th, 2006