Ad Blog Arabia

eMarketer’s Seven Predictions for 06

It’s that time of year again, when you start seeing predictions of how much online advertising will grow.

eMarketer is one of the credible and long-serving research firms who have recently made some bold predictions; most prominent of which is that online advertising is expected to finally exceed 5% of total advertising spend.

Although that’s a prediction for the US market, you can see such trends already in Europe; and it makes you wonder when we’ll see such developments in the Middle East!

So, media planners in Dubai, Beirut, Jeddah and everywhere else take note and let’s see more advertising spend on websites in the region.

Here’s the report. It’s a very good & long read with lots of graphs.

Add comment January 12th, 2006

L(ife’s) G(oing) to change!

More than 30 delegates from PR consultancies across the region, and senior LG officials discussed strategy and best practices at LG’s regional headquarters in Dubai. PR agency representatives from the UAE, Saudi Arabia, Egypt, Jordan, Morocco, Lebanon, Turkey, Nigeria, Kenya, Algeria, South Africa, Pakistan and Tunisia attended the forum, themed ‘Building Brand Believers’.

Attention to all the media owners, the PR people have decided to cut your advertising budgets!

Read more here about LG’s global view in this regard, which motivated the PR get-together in Dubai.

1 comment January 4th, 2006