Posts filed under 'Brands'
Following the success and controversy raised by Apple’s “I’m a Mac, I’m a PC” campaign, three more commercials have been produced.
The same characters are featured- a ‘cool’ Mac owner and a ’stuffy’ PC owner- and the idea is to highlight how great it is to own a Macintosh opposed to the boring, troublesome PC!
Whether you agree with that or not is up to you, but these commercials will cause a commotion this week.
See them at Apple’s website.
August 30th, 2006
A group of Mozilla Firefox fans from Oregon State University (OSU) are going to extremes to promote their favourite Internet browser which has succeeded in grabbing market share from Microsoft’s Internet Explorer over the past couple of years.
As you can see, they’ve created a Firefox Crop Circle, in a field of oats. It’s 220 feet in diameter and looks best from the sky. It took 12 OSU students around 24 hours to complete it.
This was done by the same people who created the Firefox Air Balloon and the Firefox Sidewalk.
These must be the most dedicated and impressive examples of consumer generated media and brand promotion that I’ve ever seen.
You must read how they did it here.
August 18th, 2006
If you’re tired of seeing this image by now- so are we- stop for a moment to consider the marketing implications of the famous World Cup final headbutt, which apparently continues to provide Adidas with millions of brand exposures.
Zidane is wearing Adidas kit, with the logo appearing on his shirt, shorts and socks.
Apart from having it’s logo on the match ball, on billboards in the stadium and on every French player’s apparel; the head butt will provide the ‘long-term’ branding effect.
Apparently, research firm Nielsen believes this has resulted in Adidas winning the ‘World Cup 2006 Brand War’.
And the exposure continues on the Internet everyday, with tens of thousands of daily playbacks on video sharing sites like YouTube and MetaCafe.
Ridiculous?
Maybe, but it’s described in detail at The MediaPost.
July 24th, 2006
Every once in a while, advertising agencies create a new marketing term, primarily aimed to promote their services- of course- but some of these terms manage to stick.
“Activation Marketing” seems to be one of those terms, which Grey Worldwide says is the philosophy of its new network of specialized marketing services called G2.
Network companies like Grey Direct and Grey Interactive will unite under the G2 brand.
Major clients to be serviced by G2 include Shell, Bristol-Myers Squibb, Mercedes-Benz, Levi’s, 3M, Mars, Coca-Cola, Procter & Gamble, Nokia and Adobe.
Big names ….. soon to be ‘Activated’.
Read here.
July 17th, 2006
Here’s something interesting, although it’s been around for some time.
Ummah Chocolate, an Islamic Foods company who give part of their profits to UK-based Islamic charities, produced a TV commercial, which you can watch here.
They’ve also tied up with a Hijab Shop- Islamic veil- to give you free choacolate with every Hijab order!
July 15th, 2006
This could be the ‘face-lift’ that Colonel Sanders receives, as the owners of the KFC brand- Yum! Brands Inc.- are working toward trademarking the image.
Compare this to the old Colonel Sanders (below), and you’ll see that he now looks more 21st century and a bit younger.
Read more here at the Courier Journal in- guess where- Kentucky 
July 14th, 2006
FUJIFILM will launch FUJIFILM Holdings Corporation, in October, to provide strategic management of FUJIFILM Corporation and FUJI Xerox Co., Ltd.
Accordingly, the brand logo for FUJIFILM will change for the first time since 1992, as you can see from the image above. The new logo will be adopted on October 1, 2006. Read more here at FUJI’s corporate website.
Via [Advertising/Design Goodness].
July 13th, 2006
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