In Saudi Arabia, laws result in changes to international brands, such as the HSBC for example becoming SABB (Saudi Arabian British Bank). Take a look at the picture above, it’s the same well-known HSBC logo but with different letters!
Read a full report.
Via [ mediaME ]
2 comments May 3rd, 2007
Apart from the big news that Showtime Arabia has won the rights to the English Premier League, there have been sweeping changes in the look of the station and its channels as of today, 1 April.
The new channels have been branded Showcinema, Showmovies, Showkids, Showsports and Showseries…. etc.
Three new Showsports channels replace the previous Sportsnet channels, and should provide Showtime with a leap in subscribers just before the next football season starts in August.
Showtime Arabia promoted it’s new look, through teaser promos for the past couple of weeks, as the network continues to gain marketshare in spite of the free-to-air challenge of MBC Group channels which follow a similar formula in Western entertainment programming.
ART, losers of the Premier League rights, are yet to announce any major shift in strategy to cope with the potential fall-out next season.
Without a doubt, there will be plenty of football-associated sponsors, like Snickers and Pepsi who will move to Showtime.
Via [ mediaME ]
1 comment April 1st, 2007
Google has claimed, yet again, the accolade of “The Most Influential Global Brand for 2006“.
The third most influential brand of 2006, YouTube, is also a Google company. Apple hangs onto second spot.
Wikipedia is in at number four, with the fifth slot being almost a tie between Starbucks and Nokia.
Also on the top 10 list are Skype, Ikea, Coca-Cola, and Toyota.
Also see the Top Global Brands of 2005, for comparison.
Via [ And Far Away ]
Add comment February 4th, 2007
Here’s something you don’t see everyday!
Group Plus, an outdoor media owner and operator across the region, has unveiled this fantastic Hummer outdoor promotion in the UAE. The campaign is entitled “Hummer Special Operation”.
According to Group Plus, “The outdoor aims at delivering the message ‘Taking you to what lies beyond the borders of your imagination’ through lifting a Hummer and placing it right smack in the middle of a gigantic wall sign in Dubai.”
Impressive, without a doubt.
Via [ mediaME ]
3 comments December 4th, 2006
Here’s something interesting. This is a site featuring the logos of new-age Internet companies, referred to as Web 2.0 businesses.
Web 2.0 is just a trendy word that means websites which utilize the latest trends and technologies in the Internet world, such as social networking, file sharing, blogging, bookmarking and so on.
It’s an interesting showcase for Internet website logo branding.
Give Web2logo.com a look, and vote for your favourite Web 2.0 logos and sites. You can even submit your own site or blog.
Add comment October 21st, 2006
Apparently this is a log change and not a full re-branding of Cisco. The change took effect earlier this month.
Here is what identity guru Tony Spaeth wrote on his site identityworks about Cisco’s new logo:
Identityworks: Reviews - 2006 - Cisco:
Cisco brand officer Gary McCavitt had long struggled with the bridge-in-a-box logo, a mark difficult to use, difficult to put on products, and dated in personality. In October, 2005 he retained the typemaster (and logo designer) Joe Finocchiaro to explore alternatives; and Joe, recognizing the importance of the project, generously proposed adding corporate brand designer Jerry Kuyper to the team. CEO John Chambers approved Gary’s design initiative, imposing one condition: “the DNA of our bridge must be retained.”
Read more impressions on 360eat.com.
Add comment October 19th, 2006
Forbes Arabia, the Dubai-based Arabic edition of this well-known business magazine, unveils its first-ever listing of the Top 40 Arab Brands in its November issue.
Arab companies that cater to markets throughout 19 Arab countries were eligible for the list. To identify the Top 40 Arab Brands, Forbes Arabia factored in customer perception, and how well companies adapt their brand to a changing market environment.
An exclusive online survey was conducted for Forbes Arabia by U.K. market research firm YouGov that drew on consumers from Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, the Palestinian Territories, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, the United Arab Emirates, and Yemen.
Al Jazeera ranks number one in Forbes Arabia’s Top 40 Arab Brands list, followed by Emirates and Almarai. Represented industries include media, airline, retailing, real estate development, leisure, food and beverages, and cosmetics.
1 comment October 19th, 2006
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