‘Break Glass’ for loyaltly marketing services
July 31st, 2006 Zeid Nasser (Admin)
Nice, but it’s been done before for other products.
The photo shows the ‘break glass’ unit on a wall inside a house. Surely, that’s not the right target market for ‘loyalty marketing consultancy services’?
Probably, the idea is to stick it in business offices, buildings and such areas. Right?
Maybe someone from ICLP Loyalty can enlighten us.
Agency: ICLP Dubai
Art director: Tarek Samaan
Copy writer: Douglas D’Cruze
Via [Ads Of The World].
Entry Filed under: BTL & Direct, UAE
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2 Comments Add your own
1. Tarek | August 1st, 2006 at 2:53 pm
Firstly, the photgraph was not taken inside a house. It was taken inside an office.
Secondly, we had developed this creative piece to promote the services of Chase Response, which is a company that provides services for fulfillment and back end operations, and not to promote the services of ICLP.
To clarify, please visit: http://www.chaseresponse.com
And could you also tell us what other products have used this creative before… because we assume that it wouldn’t have appeared on the first page of AOTW if it was done before.
2. Abhijit Pathak | August 7th, 2006 at 9:33 pm
Chill Malek!! I’m sure Zeid was in any way questioning your innovation… haven’t you heard of “star twins” before? It could be possible that similar type of execution could have been carried out in other parts of the world, even though nobody saw each other’s work before!!
On the other hand, an entry in “Ads of the World” doesn’t mean that Ivan (the administrator) had checked each and every media vehicle from his end! Secondly, creativity is not always equal to innovation!!! Sometimes whole ideea of creativity lies in the fact that even a similar looking visual could be used in conveying entirely opposite messages!!
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