Comments on: ‘Break Glass’ for loyaltly marketing services http://www.adblogarabia.com/break-glass-for-loyaltly-marketing-services/ Subtract hype. Ad Insight. Fri, 09 Jan 2009 23:51:16 +0000 http://wordpress.org/?v=2.6.2 By: Abhijit Pathak http://www.adblogarabia.com/break-glass-for-loyaltly-marketing-services/#comment-573 Abhijit Pathak Mon, 07 Aug 2006 17:33:02 +0000 http://www.adblogarabia.com/?p=231#comment-573 Chill Malek!! I'm sure Zeid was in any way questioning your innovation... haven't you heard of "star twins" before? It could be possible that similar type of execution could have been carried out in other parts of the world, even though nobody saw each other's work before!! On the other hand, an entry in "Ads of the World" doesn't mean that Ivan (the administrator) had checked each and every media vehicle from his end! Secondly, creativity is not always equal to innovation!!! Sometimes whole ideea of creativity lies in the fact that even a similar looking visual could be used in conveying entirely opposite messages!! Chill Malek!! I’m sure Zeid was in any way questioning your innovation… haven’t you heard of “star twins” before? It could be possible that similar type of execution could have been carried out in other parts of the world, even though nobody saw each other’s work before!!

On the other hand, an entry in “Ads of the World” doesn’t mean that Ivan (the administrator) had checked each and every media vehicle from his end! Secondly, creativity is not always equal to innovation!!! Sometimes whole ideea of creativity lies in the fact that even a similar looking visual could be used in conveying entirely opposite messages!!

]]> By: Tarek http://www.adblogarabia.com/break-glass-for-loyaltly-marketing-services/#comment-400 Tarek Tue, 01 Aug 2006 10:53:40 +0000 http://www.adblogarabia.com/?p=231#comment-400 Firstly, the photgraph was not taken inside a house. It was taken inside an office. Secondly, we had developed this creative piece to promote the services of Chase Response, which is a company that provides services for fulfillment and back end operations, and not to promote the services of ICLP. To clarify, please visit: www.chaseresponse.com And could you also tell us what other products have used this creative before... because we assume that it wouldn't have appeared on the first page of AOTW if it was done before. Firstly, the photgraph was not taken inside a house. It was taken inside an office.

Secondly, we had developed this creative piece to promote the services of Chase Response, which is a company that provides services for fulfillment and back end operations, and not to promote the services of ICLP.

To clarify, please visit: http://www.chaseresponse.com

And could you also tell us what other products have used this creative before… because we assume that it wouldn’t have appeared on the first page of AOTW if it was done before.

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