BINGO declares war on ‘prewashing’
March 3rd, 2008 Zeid Nasser (Admin)
WESTERN : In cowboy ‘western’ style, the text says ” hang them high” and “gunfight at the OK Corral”.
BOAT : Bingo sinks prewash.
WAR : Bingo declares war on prewashing.
Advertising Agency : JWT Algiers (Algeria)
Creative Director : Jean-louis Rerat
Art Director : Kadar Nefla
Copywriter : Rachid Benyahia
3D : CGS (Tunis)
In Algeria, women use a brush, a washing board and bleach to prewash their linen. It is a hard work, but with Bingo, it is the end of prewash. Between Bingo and prewashing, it is the war.
Entry Filed under: Agencies, Creative, North Africa
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4 Comments Add your own
1. BINGO declares war on ‘&hellip | March 3rd, 2008 at 11:26 pm
[…] Another fellow blogger added an interesting post on BINGO declares war on ‘prewashing’ […]
2. Kaz | March 4th, 2008 at 3:11 am
oh dear……
i declare war on the art direction…
3. Moey | March 4th, 2008 at 3:16 am
nice work
4. AbdallaH SumriN | March 4th, 2008 at 1:02 pm
hahaha.. Cowboy… i like them
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