Big games & ads on the river Main in Frankfurt
June 25th, 2006 Zeid Nasser (Admin)
This massive screen, floating on the river Main in Frankfurt, is how the people of that city watch the World Cup.
It is estimated that hundreds of thousands watch every Germany match on both sides of the river.
The sides of the screen carry World Cup sponsor logos, and you can imagine what TV commercials look and sound like on such a gigantic screen blasting sound to all these people.
Sporting events provide this interesting opportunity of unique reach using outdoor screens.
There are 236 giant television screens around Germany, known as Public Viewing sites, to allow non-ticketholders to see World Cup 2006 matches.
Entry Filed under: Events, Outdoor
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1. Zeid Nasser (Admin) | July 2nd, 2006 at 1:28 pm
The nice people at Brief Blog in Mexico liked this post and featured it.
See it here. It’s in Spansih, of course, but you get the idea!
http://www.briefblog.com.mx/archivos/2006/06/27/1128.php
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