Reynolds Permanent Marker
November 6th, 2007 Zeid Nasser (Admin)
Agency: JWT Tunisiaac
Creative Director & Copywriter : Georges Yammine
Art Director : Moez Tarifa
Entry Filed under: Agencies, Creative, North Africa
November 6th, 2007 Zeid Nasser (Admin)
Agency: JWT Tunisiaac
Creative Director & Copywriter : Georges Yammine
Art Director : Moez Tarifa
Entry Filed under: Agencies, Creative, North Africa
Media Workshop Dubai | Sales & Marketing Manager
Pepsi Jordan | Marketing Coordinator
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15 Comments Add your own
1. ziad hamdan | November 7th, 2007 at 1:35 am
smart
just a small note, the separating line is thick, but nice idea
2. restless | November 7th, 2007 at 11:44 am
very nice ,, love it
3. Kaz | November 7th, 2007 at 1:17 pm
I like the idea.
The art direction could be better.
4. A E R O | November 7th, 2007 at 4:11 pm
I Like !!
5. ansaihi | November 8th, 2007 at 12:38 pm
niiice, I like the twist
Though i have a closeup comment: if you look closer to the stain you notice it’s dissolving at the edges. Back-firing on the idea, it says “this ink dissolves, even before”
correct me if I’m wrong.
6. me | November 8th, 2007 at 2:38 pm
finally tunisia on the map, nice.
7. CuriousCreative | November 8th, 2007 at 3:35 pm
A strong attempt at a good idea…just one pointer…BEFORE and AFTER what? If you’re trying to imply ‘washing’ how do you expect everyone to grasp that?
I got it…but it’s not that obvious. A good overall ad, though!
8. confused | November 9th, 2007 at 5:52 pm
I get the point, it’s interesting. But is that supposed to be a benefit?
9. Ice | November 10th, 2007 at 10:06 am
Hey like your idea, but i guess you have to take a look at all the perspectives.firstly how did the ink stain get there is there a problem with the marker ?? i do know that people hate ink stains cause it is a real hassle to get them off clothes
i am not sure if the target audience would be very kind to your idea and consider you to be a stereotype of annoying stains
your concept approached diffrently may win the audience but it is still risky as a print ad
10. Ahmed Qandil | November 11th, 2007 at 9:15 am
this is really nice. i just love it …
11. sameer ketkar | November 14th, 2007 at 11:08 am
another BEFORE-AFTER thing!… guyz c’mon!.. do some really kickass stuff!
anyways.. thought is nice
12. Gibbo | November 19th, 2007 at 7:58 pm
nice stuff.
13. =R3@V3R= | November 26th, 2007 at 7:11 pm
I don’t see the benefit or the advantage since any other brand of permanent pen can do this to a white shirt. Besides, the permant attributes of a pen is not something you strongly ache for - unless you’re a freaking vandal.
14. Moey | December 8th, 2007 at 7:15 pm
JWT work is just awesome
15. meedo29 | December 15th, 2007 at 6:04 pm
Cool idea…
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