Reynolds Permanent Marker

November 6th, 2007 Zeid Nasser (Admin)

Before And After

Agency: JWT Tunisiaac
Creative Director & Copywriter : Georges Yammine
Art Director : Moez Tarifa

Entry Filed under: Agencies, Creative, North Africa

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15 Comments Add your own

  • 1. ziad hamdan  |  November 7th, 2007 at 1:35 am

    smart :) just a small note, the separating line is thick, but nice idea

  • 2. restless  |  November 7th, 2007 at 11:44 am

    very nice ,, love it :)

  • 3. Kaz  |  November 7th, 2007 at 1:17 pm

    I like the idea.
    The art direction could be better.

  • 4. A E R O  |  November 7th, 2007 at 4:11 pm

    I Like !!

  • 5. ansaihi  |  November 8th, 2007 at 12:38 pm

    niiice, I like the twist :)
    Though i have a closeup comment: if you look closer to the stain you notice it’s dissolving at the edges. Back-firing on the idea, it says “this ink dissolves, even before”
    correct me if I’m wrong.

  • 6. me  |  November 8th, 2007 at 2:38 pm

    finally tunisia on the map, nice.

  • 7. CuriousCreative  |  November 8th, 2007 at 3:35 pm

    A strong attempt at a good idea…just one pointer…BEFORE and AFTER what? If you’re trying to imply ‘washing’ how do you expect everyone to grasp that?

    I got it…but it’s not that obvious. A good overall ad, though!

  • 8. confused  |  November 9th, 2007 at 5:52 pm

    I get the point, it’s interesting. But is that supposed to be a benefit?

  • 9. Ice  |  November 10th, 2007 at 10:06 am

    Hey like your idea, but i guess you have to take a look at all the perspectives.firstly how did the ink stain get there is there a problem with the marker ?? i do know that people hate ink stains cause it is a real hassle to get them off clothes

    i am not sure if the target audience would be very kind to your idea and consider you to be a stereotype of annoying stains

    your concept approached diffrently may win the audience but it is still risky as a print ad

  • 10. Ahmed Qandil  |  November 11th, 2007 at 9:15 am

    this is really nice. i just love it …

  • 11. sameer ketkar  |  November 14th, 2007 at 11:08 am

    another BEFORE-AFTER thing!… guyz c’mon!.. do some really kickass stuff!

    anyways.. thought is nice :)

  • 12. Gibbo  |  November 19th, 2007 at 7:58 pm

    nice stuff.

  • 13. =R3@V3R=  |  November 26th, 2007 at 7:11 pm

    I don’t see the benefit or the advantage since any other brand of permanent pen can do this to a white shirt. Besides, the permant attributes of a pen is not something you strongly ache for - unless you’re a freaking vandal.

  • 14. Moey  |  December 8th, 2007 at 7:15 pm

    JWT work is just awesome :)

  • 15. meedo29  |  December 15th, 2007 at 6:04 pm

    Cool idea…

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