Band names re-colored …. by Proctor & Gamble
October 15th, 2006 Zeid Nasser (Admin)
Deep Purple becomes Light Purple
Red Hot Chilli Peppers become Pink
Grey Sabbath used to be Black
Maybe someone can explain to us what’s the idea here!
These are shirts designed by Saatchi & Saatchi Budapest for Proctor and Gamble, in which the names of these famous bands have been changed, by changing the color in their name.
Any ideas?
Via Advertising/Design Goodness
Entry Filed under: Agencies, BTL & Direct, International
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4 Comments Add your own
1. Leela | October 15th, 2006 at 5:34 pm
Perhaps, using a (non-P&G) detergent results in clothes fading. Deep becomes light, red becomes pink… etc.
2. alex | October 15th, 2006 at 6:16 pm
must be a washing powder ad since its p&g, to prevent your red from turning pink, dark to light and black to grey.
but it does not look like an ad layout. or is the t-shirt the medium
3. Zeid Nasser (Admin) | October 16th, 2006 at 12:11 am
I supposse you both got it right…. using a P&G detergent will keep the bands in their original colors.
Thanks Alex, for your many insightful comments, and thanks Leela!
4. buda | October 16th, 2006 at 2:22 am
I was about to say the same, so that must be the reason…Is that hard to understand?
Great blog!
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