Another one: A single punctuation can change the meaning
May 15th, 2008 Zeid Nasser (Admin)
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Advertising Agency: UMS, Oman
Art Director: Ramesh P.
Copywriter: Vinit Pillai, Shivnay Sabharwal
Via [ mediaME ]
Entry Filed under: Agencies, Creative, Oman
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18 Comments Add your own
1. r h | May 15th, 2008 at 10:33 am
excellent work guys!!! nice execution
a nice sequel to your previous ad
2. kre8tive | May 15th, 2008 at 11:08 am
Corrections, Ziad. There’s no alphabet in the visual they’re all numerics.They shouldn’t have done it with numbers… lame.
3. copyblogger | May 15th, 2008 at 12:12 pm
Dear so called Mr kr8tive, I think you should read the body copy. It mentions the word punctuation right? I think punctuation is a part of the English Language, that is if you are aware of it. I think you must have also gone to an English medium school where they must have taught you the basics of English numerals as 1,2,3,4,5. Going by your current and previous reviews of other ads in adblogarabia, i think your lack of observation and appreciation is lame.
4. kre8tive | May 15th, 2008 at 12:20 pm
so.. another one from the agency huh? Rushing to defend his so-called creations,how pathetic. why don’t you look up there where it said “Another one: A single alphabet can make a world of difference” and NOT your body copy… that’s why i addressed it to Zaid (Admin) and not you…. You have to read and understand carefully blogger, before you go and attack me.. but it’s okay, you are the one who sound no less than a 100 fils here, as cheap as the ad itself. Pity.
5. copyblogger | May 15th, 2008 at 1:17 pm
Mr Kre8tive, firstly i am not from any agency.and thank you, at least you reacted to my comment. Thank God i am at least worth 100 fils. No comments from my end for your silly remarks as you have already proved that you are worth nothing. Keep cribbing and eating sour grapes.
6. AbdallaH SumriN | May 15th, 2008 at 1:33 pm
I prefer the one with word, it’s more effective and easy to understand, this one might not work, but the first one work perfectly.
7. kre8tive | May 15th, 2008 at 2:06 pm
No thanks, Copyblogger I don’t eat sour grapes like you. And please grow up if you don’t have anything to do. lol.
8. vanburn Gonsalves | May 15th, 2008 at 2:08 pm
dude i really like this ad man.i think it works. its simple and easy to get. just the way u write. cool bro!!!!!!
9. Vikas | May 15th, 2008 at 2:39 pm
Good thinking. Now that you have made the idea a campaign idea, go berserk, go wild, try humor. I loved the idea earlier, this second ad thinks lateral with numbers while emphasizing on the correct use of punctuations. Brilliant, keep it up.
10. Shanoob Aziz | May 15th, 2008 at 3:46 pm
getting better and better…you guys are doing a great job. ..
keep it up.
11. Zeid Nasser (Admin) | May 15th, 2008 at 6:29 pm
Corrected the headline.
Looking now at the email I got from UMS Oman, it indeed said the name of the ad is “A single punctuation can change the meaning”.
As someone who blogs loads of ads, to keep all of you happy, I can make an occasional mistake
12. Vinit | May 16th, 2008 at 10:19 am
Thanks Zeid for making the corrections and perfectly understand the amount of stress you must be going thru daily to keep updating this wonderful site. Thank Again
13. Louai Alasfahani | May 17th, 2008 at 2:27 pm
oh my god.
you guys are a hopless case.
really.
patting each others backs for copy cats, cliche’s and unpublished ads!!!
it is no wonder why the level of the industry has steeped so low.
14. kre8tive | May 18th, 2008 at 1:04 pm
I know. These guys are a bunch of retards from the same retard agency who created this retard ad.
15. jayson | May 18th, 2008 at 3:32 pm
nice sequel, but i like the first one better.
guys, cool down
ask them(agency) first if they are really released before u point your finger to them as unpublished ads or a what? copycats?
16. chan | May 18th, 2008 at 5:15 pm
good one but one with words (earlier post) is working better than this one…
17. Satyam | May 18th, 2008 at 10:09 pm
awesome work done by you guys….keep it up.
18. HM Stieber | May 19th, 2008 at 2:17 pm
Good impact again, particularly for the proposed client. It is good you moved onto punctuation - it is in fact an extension of your original idea (people really do need to pay just a little more attention), as you could have easily kept doing the letter concept again. Great campaign - could go lots of ways now. I am sure you’ll take it in thoughtful directions! Fabulous!
Just an FYI to some posters out there:
1) I know this person, but I am not with this agency, but even if I were…see #2
2) I have my own strong opinions and don’t have a problem sharing them, but I really feel the need to…see #3
3) Be construction. I’ve said this before, come on, really people!! This site is for sharing and professional feedback - if you don’t like something, offer useful suggestions or better yet, post your own counter concept!
Long and short - I really like this campaign. I think it has awesome impact. No need to overcomplicate to send a powerful message.
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