Iraqi smiles, courtesy of LG
May 20th, 2006 Zeid Nasser (Admin)
LG Electronics has renewed its contract, which began in 2004, to sponsor the Iraqi Football Association for another two years up till 2008.
One can imagine the day-to-day difficulties of living in Iraq, but it’s good to see the country’s domestic football getting support from one of the world’s biggest companies.
It’s also smart business from LG, who are already a top selling brand in Iraq having entered the market very early following the invasion in 2003.
LG’s president says that “this agreement is a reflection of LGs belief in football as a means to heal communities, and the brand’s commitment to the region.”
Fair enough.
The announcement attended by Iraqi sports and LG officials was made in Dubai.
Hopefully, next time LG renews this agreement, the security situation in Iraq will make it possible to announce the agreement in Baghdad.
But, let’s not talk politics on AdBlogArabia …… onto the next post.
Entry Filed under: Brands, Iraq, Sponsorship
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