An ad without a brief or art direction ….
July 19th, 2007 Zeid Nasser (Admin)
Advertising Agency: Liwa Advertising LLC, Dubai, UAE
Creative Director/Art Director/Copywriter: Vijay Kumar
Rationale: The idea was to convey the huge workload in the agency - hence the need for more people.
Entry Filed under: Agencies, Creative, UAE
Add to:
15 Comments Add your own
1. restless | July 19th, 2007 at 10:27 am
i like
2. Roba | July 19th, 2007 at 10:33 am
Pretty smart.
3. Mark | July 19th, 2007 at 11:13 am
does it need a rationale? it kinda says it in the ad
4. kre8tive | July 19th, 2007 at 11:36 am
You guys better need COPYWRITERS more than anything. Bad.
5. Mharb | July 19th, 2007 at 3:43 pm
liked the idea, still needs copywriter.
6. Guest | July 19th, 2007 at 6:46 pm
This is very bad… Not smart at all…
If it was a students work then it might be OK.. and only OK..
but for an ad agency, it is not unacceptable at all.. reflects a bad image!
I believe self-promo and rec. ads are the best opportunity to show how creative one can go… You are the client and the advertiser!
Plus when i want to work with an ad agency, i want to work with creative ppl. this should be reflected in the rec. ad, i dnt want to work in an overloaded agency…
This is literally out of brief!!
7. sartawi | July 19th, 2007 at 11:27 pm
ha ha ha just made my day.. this kopyryting ad.. shutdown
8. Duncan | July 21st, 2007 at 1:46 am
Made me want to quit my job, study graphic design, and move over there, just to help out on your team
9. Hummer | July 21st, 2007 at 10:58 am
smart but not appealing enough, hence doesn’t reach its aim. I still give the credit of “smartness”, only.
(who made it made us believe that it was really done by a secretary, if this is what he meant).
10. Ansaihi | July 21st, 2007 at 11:02 am
Agree. Any ad must have an objective, may it be self promo as creative house or THE agency, or a recruitment ad that entice the candidate to join… this does not answer any of these. But it’s smart, as u said.
11. roger | July 21st, 2007 at 11:03 am
sorry guys..but it’s tooo flat! lacks style and wit!!!!
12. ziad hamdan | July 21st, 2007 at 11:49 pm
who care if more of their ads could end up this way?? for me i don’t bec. it seems they are not prof.
13. Devils advocate | July 24th, 2007 at 6:39 pm
by looking at their website they REALLY do need a damn good creative, Vijay Kumar, how did you get hired mate?
14. kre8tive | August 2nd, 2007 at 1:32 pm
It’s just another trash from Dubai.. Fire the creative director!
15. Life Sucks! | August 21st, 2007 at 1:23 pm
Vijay Kumar you are really overloaded with creativity…Why don’t you got to some remote school in India and start teaching Advertising, creativity, etc…
I have hit your website…I have seen your inferior ads and 2 commercials…
Ikea commercial looks more like an award winning Fevicol commercial to me…or I can say that you take you inspiration (plagiarism) for other ads…
Dude can you explain me what is underground music festival???
Well Vijay… it’s not your fault it’s the agency you are working it…
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed