Ambient: ‘Bare Essentials’ campaign

October 29th, 2008 Zeid Nasser (Admin)

Agency: Memac Ogilvy, Dubai, UAE

Entry Filed under: Agencies, Ambient, Regional, TV & Film, UAE

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33 Comments Add your own

  • 1. amre husseini - AKA BITEME  |  October 29th, 2008 at 10:20 am

    I love the first one with the mannequin its really smart and a excellent use of ambient media…

  • 2. restless  |  October 29th, 2008 at 10:47 am

    I remember that we presented the same “tag” idea but unfortunately the client didn’t like it :) ….

  • 3. Adrenaline  |  October 29th, 2008 at 11:58 am

    That’s nasty

  • 4. Shake Mo  |  October 29th, 2008 at 12:09 pm

    Shouldn’t the breast have a few swipes of big black marker over it?

  • 5. sam  |  October 29th, 2008 at 4:05 pm

    it very good as it is….

  • 6. Louai Alasfahani  |  October 30th, 2008 at 12:49 pm

    ROTFL….i see ghosts.

  • 7. fede  |  October 31st, 2008 at 1:35 am

    I hope it’s not photoshop! because I really like it!

  • 8. kre8tive  |  October 31st, 2008 at 10:44 am

    SCAM. this won’t happen in the UAE and anyone sees the retouching? LOL

  • 9. kre8tive  |  October 31st, 2008 at 10:46 am

    Come on, Ogilvy Dubai… do something useful and beneficial for your clients, this thing just shows that you haven’t much job and a lot free time to do cr*p than real work. Duh!

  • 10. creative rules  |  October 31st, 2008 at 8:49 pm

    Kre8tive.

    It’s not a scam and it’s not a bad idea.

    Now…take a deep breath…sit down at at a table near you.

    Put your right elbow onto the surface.

    Then put your right hand into a fist. Tight.

    Now smash it into your face very hard.

    Repeat for half an hour.

  • 11. Louai Alasfahani  |  October 31st, 2008 at 10:28 pm

    so why did you delete the photo with the One breast mannequin?!!!! are you covering some one’s tracks?….again ;)

  • 12. Louai Alasfahani  |  October 31st, 2008 at 10:30 pm

    opppssss that was ads2blog not you :)

  • 13. Zeid Nasser  |  October 31st, 2008 at 11:38 pm

    You have to ’stay alert’ Louai before you make your comments :)

  • 14. kre8tive  |  November 1st, 2008 at 8:52 am

    Whatever Creative Rules, No need to be violent, no need to act like an uneducated F**k, I understand you love your work, but what can I do? It’s a scam?! Why don’t you smash the mannequin in your face? Lol. Get on with your life.

  • 15. creative rules  |  November 1st, 2008 at 3:04 pm

    Who said it’s a scam? You? I wish Ogilvy would respond to this.

    When are you ever going to say anything positive or constructive on this site? Honestly mate it’s easy to rubbish everything like you do. Much much harder to recognize good work and know it when you see it. There is some very good work shown on this blog by people who have worked extremely hard to do it and sell it and it needs to be rewarded and complimented.

    Now you can stop punching yourself in the face and think positively. :)

  • 16. Louai Alasfahani  |  November 1st, 2008 at 3:45 pm

    It is clear that the missing Brest is a result of a poorly conducted photo-shop surgical procedure…which means the mannequin is NOT displayed with one Brest; furthermore in this part of the world; the display of naked (or half naked mannequins) is strictly prohibited by law - even if placed inside the shop.

    So even though the concept might be appealing but the fact is that it is a SCAM intended only to compete unethically with actually published and paid for work by other agencies.

    Let’s get some facts straight…what is the client name? In which shop is the mannequin displayed? Which mall?
    :) http://paragonanubis.wordpress.com/2008/11/01/naked-truth/

  • 17. kre8tive  |  November 1st, 2008 at 7:11 pm

    I would really love to hear Ogilvy’s reply on this SCAM. Is it a nice idea? Well, nice idea indeed but for dumb ass people like creative rules, LOL. Who the F**k do y’ou think you’re fooling here? Try this idea somewhere else, this aint working with people who has the trained eye and better understanding of the market, come on, if you’re smart enough, tell us where in the UAE they had this mannequin and i’ll go and check it out myself, Louai, you’re in this? well, if not, then why don’t you creative rules just shut the F**k up and smash this scam in your face.

  • 18. Creative rules  |  November 1st, 2008 at 9:49 pm

    Yeah come on Louai and Ogilvy tell us which shop this appeared in. Let’s crucify the bastards. Ke8tive and Louai are on to something really big and important here. Shit this is bigger than watergate.LOL

  • 19. kre8tive  |  November 1st, 2008 at 10:13 pm

    Can’t wait to see the bare naked truth about a scam Ogilvy Dubai did, such cheap attempt! Crucify the idiots who did this, sharpen those nails and shove them up Creative Rules’ a**! ROTFL

  • 20. Louai Alasfahani  |  November 1st, 2008 at 10:30 pm

    i repeat the question…what is the client name? In which shop is the mannequin displayed? Which mall?

  • 21. Anis  |  November 2nd, 2008 at 5:07 pm

    I hope it did not scare women who entered the showroom hoping to make their two breasts look more beautiful; and found a lady with one missing. At lest they could leave the showroom without buying any lingerie thanking God for wo breasts… I salute the store that allowed it; if anyone actually did.

  • 22. Secret Window  |  November 3rd, 2008 at 2:53 pm

    let me help u out, no it wasnt spam:

    http://thenational.ae/article/20081028/NATIONAL/775413026

  • 23. amre husseini - AKA BITEME  |  November 3rd, 2008 at 7:48 pm

    Kreative and Louai…whoopsie?

  • 24. creative rules  |  November 3rd, 2008 at 8:02 pm

    LOL

  • 25. Louai Alasfahani  |  November 3rd, 2008 at 9:12 pm

    i read the article…intresting…i will make sure someone visits the shop and takes a photo of this one breasted mannequin ;) funny enough…such a long article of a unique incedent…yet no photo of the one breasted mannequin ;) i will keep you updated of the investigation.

  • 26. kre8tive  |  November 4th, 2008 at 7:26 am

    They should post the actual photo and not this cheap photoshop trick, Let’s wait and see.

  • 27. Secret Window  |  November 4th, 2008 at 11:20 am

    ok..i know the journalist who wrote the article…do u want me to verify if she is a partner-in-spam with oglivy? :P

  • 28. kre8tive  |  November 4th, 2008 at 12:47 pm

    “Truth Well Told” Let us see it then :)

  • 29. amre husseini - AKA BITEME  |  November 4th, 2008 at 1:47 pm

    Oh my god, guys just move on….

  • 30. Louai Alasfahani  |  November 4th, 2008 at 9:12 pm

    i stand corrected.

  • 31. Leo & Art  |  November 6th, 2008 at 1:08 am

    This Ambient is nothing but big SCAM

  • 32. Armie  |  November 6th, 2008 at 6:45 pm

    Hi there! I’m the Store Manager of the Shop that you’ve been talking to. Shop Name: Bare Essentials, and we are located at the Jumeirah Centre, Shop 15A, 1st Floor on the Beach Road. This is definitely not a product of a PHOTOSHOP and we had the mannequin for almost 3 weeks now (as part of the BREAST CANCER AWARENESS CAMPAIGN) ..It is NOT OFFENSIVE, I ASSURE YOU..It is for A GOOD CAUSE. You are welcome to visit the shop and see it for yourself. It is actually the very first thing that you will see when you enter our shop. Our business is dedicated to women and this campaign is part of fulfilling our social responsibility. Visit the shop, and I will PERSONALLY ASSIST YOU! =)
    Log on to http://www.fighbreastcancer.ae for more info!

  • 33. creative rules  |  November 10th, 2008 at 12:47 am

    Now Kre8tive…sit down…put your right elbow on the table….clench your right hand into a tight fist….LOL

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