Air-conditioners made for the Middle East
September 26th, 2007 Zeid Nasser (Admin)
 
Advertising Agency: The Classic Partnership Advertising, Riyadh
Art Director / Copywriter: Justus Luke
Additional credits: Aftab Ahmed, Muhammed Ghazal
via [ ads of the world ]
Entry Filed under: Agencies, Creative, Saudi Arabia
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15 Comments Add your own
1. Ahmed Qandil | September 26th, 2007 at 2:46 pm
i do not know. but, i can not find and relevance. Why is the wool scarf? is it because it addresses the middle east? this is too much!
2. restless | September 26th, 2007 at 3:34 pm
i don’t think that the idea is working here , specially when the Arabic woman or let say the Saudi woman (if they are targeting the women from the gulf area) don’t usually wear their Veils at home ! , so the concept here makes no sense! but really nice photo, well executed
3. AERO | September 26th, 2007 at 4:23 pm
huuum…. air conditioners that heat you up like wool in winter time??
4. Ansaihi | September 26th, 2007 at 4:40 pm
Aero????
5. thinktank | September 27th, 2007 at 3:34 am
Trying to be funny? It is NOT.
It can be offensive.
The agency and client should understand that mocking religion is not taken very well among Middle Eastern, especially when you are trying to target them.
And you did not need to use the word “middle east” to specify your target… isn’t it already said in the visual?!!
6. Ahmed Qandil | September 27th, 2007 at 10:21 am
i think the ad should be more extensive and appealing.
7. kre8tive | September 27th, 2007 at 11:45 am
Old Idea. These guys are really up to their names.. “CLASSIC”
8. omar | September 28th, 2007 at 3:29 pm
I seriously can’t find any good element in this ad, I mean in technical terms the edit of a wool texture in order to make a veil is done HORRIBLY! Like a 10 year old work on photoshop.
Also, I agree with all what’s been said - terrible idea, very stereotyping and doesn’t make sense :/
9. kre8tive | September 29th, 2007 at 12:33 pm
I’m sure I have seen this somewhere, sometime ago.
10. Ahmed Qandil | September 29th, 2007 at 3:19 pm
me too! bs i remember that i did not like it before.
11. Moey | September 29th, 2007 at 7:28 pm
lesh 7ases-ha 7oula?
12. Madera de Blog » Bl&hellip | October 1st, 2007 at 12:56 pm
[...] los comentarios al respecto y tampoco me aclaran mucho. Alguna gente dice que esa pieza no funcionará en Oriente Medio pq allí [...]
13. ang | October 1st, 2007 at 4:39 pm
try to run this ad in a saudi newspaper please.
14. kre8tive | October 2nd, 2007 at 11:10 pm
no, ang.. this would look cool if they would run it in Afghanistan.
15. Louai Alasfahani | October 6th, 2007 at 1:53 pm
No comment …as i have nothing nice to say about this ad
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