AIDS awareness: Play doubly safe
May 5th, 2008 Zeid Nasser (Admin)
Agency: UMS, Oman
Copy & Concept: Vinit Pillai
Copy Assist: Shivnay Sabarwal
Art: Riti Hamlai
Via [mediaME]
Entry Filed under: Agencies, Creative, Oman
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16 Comments Add your own
1. ansaihi | May 5th, 2008 at 1:35 pm
No way this has been released!
2. Mhdbadr | May 5th, 2008 at 1:42 pm
Crap!! Are they serious? did the client fired their ass!!??
Well is it me or this Ad is garbage work?
3. kre8tive | May 5th, 2008 at 2:00 pm
well it is BOTH, Mhdbadr…. lol
4. amit parekh | May 5th, 2008 at 3:06 pm
good one.. i like it
5. Vinit | May 5th, 2008 at 3:06 pm
No this is unreleased work…you are right Ansaihi.
6. Moey | May 6th, 2008 at 5:02 am
I hate the execution. the condoms are stretched upwards
7. ziad hamdan | May 6th, 2008 at 11:39 am
Silly
8. Gibbo | May 6th, 2008 at 2:02 pm
as if I’m gonna double bag
9. Vegas | May 6th, 2008 at 6:05 pm
the Romans used to make condoms out of goats intestines…..
i dont think they do that anymore now.
In WW1 the british army gave their men a condom that got nicknamed old faithful because you could wash it out and re use it. Looked like a bit of bike inner tube.
10. HM Stieber | May 7th, 2008 at 2:26 am
I like the featured words - they make a good point about being safe - something more people need to be if they are going to be these things. I am not so sure about the doubly safe aspect - but the main words and use of condoms there is effective and to the point.
The execution could have been a bit better, particularly on the last one - the condoms are stretched.
I can’t help but wonder if it is the message and images to which people are reacting so strongly.
11. Vikas | May 7th, 2008 at 9:54 am
Wonderful concept. Love the simplicity of the idea. It conveys the message clearly and directly, something that is very important in public interest communication. Hope some company has the marketing acumen to use this communication and publish them in mass media.
12. mortal thoughts | May 7th, 2008 at 12:02 pm
Are they flavoured condoms?
13. uday | May 7th, 2008 at 2:38 pm
Good concept, very liberal thought, good work!
14. Sneha | May 8th, 2008 at 10:05 am
tooo good… to the point…. upfront like u
15. das | May 14th, 2008 at 3:42 pm
not bad at all
16. mandy | May 14th, 2008 at 4:10 pm
hey i liked the idea…its simple but the art direction could have been much better!!! i can say ” play safe” kinda art direction.
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