Again… print ad revenue down, online up
May 13th, 2006 Zeid Nasser (Admin)
One of the largest technology magazine publishers in the world, Ziff Davis, has announced that results for the first quarter (Q1) of 2006 show that advertising revenue in its magazines is down 16 percent, while revenue in its online operations is up 41 percent.
It had to happen. After all, any technology enthusiast is bound to be an experienced Internet user, who is relying less on print nowadays. Not even an attractive woman on the cover of a tech magazine will change the new facts of life!
Although we must salute Ziff Davis for focusing on its online media products, the problem remains that a 1% drop in print ads is a larger loss than a 1% gain in online ads.
Sounds complicated? It isn’t, but you can dig into the details here.
Entry Filed under: Budgets & Ad Spend, International, Online
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3 Comments Add your own
1. dotone | May 14th, 2006 at 2:02 am
To be honest, I stopped buying their PC Mag long ago but sure wait and listen to their podcast on DL TV other than that it’s all too much reading to do on paper.
Sure it’s different 1% figures. Print ads are more expensive in overal except for Middle East! You come to advertise on a well traficced website and they slam you with a number you could pay on print media, problem is sometimes print ads wouldnt work. Man!
2. Administrator | May 14th, 2006 at 6:34 am
Thanks for your comment dotone…..
Ziff Davis and IT publishers have pioneered the switch towards online media since the late 90s….. even in the Middle East, look at ITP.net.
I agree that website advertising rate cards are too high, but you know how it is in the Middle East ….. with a bit of negotiation, you’ll get a healthy discount!
3. dotone | May 14th, 2006 at 6:58 am
You’re right about the negotiation part! but it’s waaay to high, I tried to analyze the matter for abit, I realized well, they have the right to, knowing how expensive a static IP is, and how much the bandwidth really costs in our region, not forgetting that most of them go with managed hosting oursourced abroad, still way long to go. Okay, but still it’s really expensive.
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