Ad spend on men’s magazines drops … moves online
May 10th, 2006 Zeid Nasser (Admin)
Men’s magazines in Europe and the United States are feeling the sting of online media, as advertising pages have been dropping alarmingly quarter-on-quarter.
Apparently, the typical man today can’t wait a whole month to get a magazine. With fast information available at finger-tips, magazines are suffering.
Advocates of online media have been saying it for years. Finally, it seems clients have also started to see it.
It’s tough on magazines, but they can grab advertising money on the Internet through their ‘digital editions’. But they must move fast.
Read this story on MediaWeekMointor.
Entry Filed under: Budgets & Ad Spend, Magazine, Online
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