Ad spend in the UAE down for Q1
May 17th, 2006 Zeid Nasser (Admin)
Pan Arab Research Center (PARC) has found that advertising spend in the UAE dropped by 8%, to $193m, in the first quarter of 2006 compared to the same period in 2005.
There’s also been a re-distribution of expenditures among media channels in the country. The media which lost ground were newspapers (7% down), and local television (57% down). Media which gained were outdoor (60% up), radio (40% up), and magazines (17% up).
The massive change in fortunes of local TV, outdoor and radio within one year is indicative of how dynamic and fast-moving the UAE market can be. Watch out!
Contact PARC for more information.
Entry Filed under: Budgets & Ad Spend, Research, UAE
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2 Comments Add your own
1. Khalidah - The J Factor | May 18th, 2006 at 7:31 am
What about Online Advertising? Did it go up or down according to their findings?
I tried to access the link provided but it seems to be not working!
2. Samer Marzouq | May 19th, 2006 at 11:56 am
Research centers only monitor old-school media; online advertising is a big mystery for them, when ever you discuss this issue with them they will start doubting figures of any website, pages-views, unique visitors, delivered impressions… etc. I guess eventually they will understand it; hopefully.
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