Ad Blog Arabia

Ad Mashup: Creatively alter an ad’s brand

August 4th, 2006 Zeid Nasser (Admin)

Here’s a new and entertaining website created by Little John of Advertising For Peanuts.

It’s called AdMashup and gives the advertising community a place to “explore, tweak and play around with the medium of advertising, without taking ourselves too seriously”.

Original Ad - Western Union

‘Mashed Up’ Ad - DHL

Here’s how it works:
Find an ad for a product which can be adapted to another, either because it actually works or because it becomes really funny. Then e-mail it to Ad Mashup (along with the original ad in its unaltered state). If selected, your ‘Ad Mashup’ will be posted along with your name, where you live and a web address linked back to the site of your choosing.

As you can see from the example above:
An advertisement for DHL- the Here & There at the same time idea suggesting the speed of the money transfer service. So, someone ‘mashed it up’ by putting a DHL logo on it instead. It works! Not only is the message coherent for DHL, it even uses DHL’s corporate colors.

Interested? Visit Ad Mashup.

Entry Filed under: Creative, International, Online

  Technorati Tags: Ad Mashup, Admashup, Advertising For Peanuts, Little John, DHL Advertisement, DHL, Western Union Advertisement, Western Union

Add to: