‘Activation Marketing’ by G2 - Grey Worldwide
July 17th, 2006 Zeid Nasser (Admin)
Every once in a while, advertising agencies create a new marketing term, primarily aimed to promote their services- of course- but some of these terms manage to stick.
“Activation Marketing” seems to be one of those terms, which Grey Worldwide says is the philosophy of its new network of specialized marketing services called G2.
Network companies like Grey Direct and Grey Interactive will unite under the G2 brand.
Major clients to be serviced by G2 include Shell, Bristol-Myers Squibb, Mercedes-Benz, Levi’s, 3M, Mars, Coca-Cola, Procter & Gamble, Nokia and Adobe.
Big names ….. soon to be ‘Activated’.
Read here.
Entry Filed under: Agencies, Brands, International
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