A coincidence ‘unplanned’ by media planners!
July 22nd, 2006 Zeid Nasser (Admin)
I don’t think this is what the advertiser had in mind when booking this banner campaign on the website of the British daily The Telegraph!
But, it’s a daily newspaper which reports on wars, and this banner has created the kind of embarrassing coincidence that should be a lesson to all advertisers, creatives and media planners.
Slogans like ‘Don’t watch Your Profits Go Up in Smoke’ should not be used.
Chances are a country may be going up in smoke too ….. and let’s just say it’s a much more important issue than profits!
Entry Filed under: Controversy, International, Online
Technorati Tags: Telegraph, Lebanon, British Newspapers, Conflict, Profits, Coincidence, Online Advertising, Controversial Advertising, Banner Campaigns
Add to:
1 Comment Add your own
1. Ad Blog Arabia » An&hellip | September 17th, 2006 at 11:59 am
[...] A couple of months ago, we blogged about another ‘unfortunate incident’ in which banner said ‘don’t watch your profits go up in smoke’ beside a news photo of a Beirut building on fire! [...]
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed