Ad Blog Arabia

50% of ‘elite’ trust advertised products

July 1st, 2006 Zeid Nasser (Admin)

Synovate is a market research company which produces a Synovate PAX survey that tracks media, prosperity and influence in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Egypt, Lebanon and Jordan. The latest survey shows the consumption of media by affluent consumers across these key markets in the Middle East.

What is particularly interesting, and somewhat controversial, is that PAX only studies ‘elite consumers’, including opinion leaders and wealthy people. These are early product adopters and therefore show a willingness to try new brands.

In any case, the key points of interest to advertisers is that 50% of respondents agree that they have great trust in what they have seen advertised, whilst 73% believe advertisements are a good way to learn about products and services.

The actions of these consumers, while vital to the success of new products and services, cannot necessarily be indicative of the behavior of less affluent consumers later.

You can read the Synovate press release and download a summary of the results here.

And, by the way, the graphic image above is Not an official Synovate image.
Obviously

Hopefully the people from Synovate won’t be too bothered, and will see the humor in it.

Entry Filed under: Regional, Research

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