SONY 3D sound that ‘breaks barriers’
May 31st, 2007 Zeid Nasser (Admin)
Brand/product advertised: SONY
Advert titles: Glass, Wall, Plaster
Agency:Fortune Promoseven, Oman
Creative Director & Art Director: Noufal Ali
Copywriter: Vikramaditya Maity
Entry Filed under: Agencies, Creative, Saudi Arabia
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13 Comments Add your own
1. shakira8023 | May 31st, 2007 at 5:18 pm
impressive, need no more words to describe…..
http://analysis.ning.com/
2. Barath | May 31st, 2007 at 7:36 pm
Done it long back.. where are this guys
check this out…
http://adsoftheworld.com/media/print/sansui_hifi_bass_2
http://adsoftheworld.com/media/print/sansui_hifi_bass_1
3. Vikram | June 2nd, 2007 at 10:33 am
Hi Barath, just to respond to your comment.
This campaign that you have posted as reference is published, as you can see, in May. The Sony works were in fact published long before that, in the beginning of April, a fact to which, hopefully, the Archive will soon bear testimony to. AOTW is a little slow on the uptake…
4. A E R O | June 3rd, 2007 at 10:24 am
Whoever came up with it… don’t get your hopes up for an award! The ad does more harm than good for the product. Were these ads ever approved by Sony??
5. Vikram | June 3rd, 2007 at 11:30 am
Yes, they were
6. A E R O | June 4th, 2007 at 9:12 am
It’s a sad day for Sony in the region
7. subu | June 4th, 2007 at 3:36 pm
nice photogrphy and execution.There is proof that negetive advertising worked in favour of the product. Here it doesnt look like a fresh idea.
8. A E R O | June 5th, 2007 at 4:23 pm
Nice photography???
9. Blast from the past | June 9th, 2007 at 3:29 am
these look like a typical scenario when a creative finds a nice shot on getty images and says, hey lets stick a Sony logo on this and make it an ad!
Hence there is no photographer on the credit
10. Mohamed | June 9th, 2007 at 10:50 am
Unless you like vibrant sounds, deep bass shaking the walls and furniture and then penetrating your bones and you feel the “booom” inside your chest, you gonna say “it downgrades the brand”. Well, it works for a certain category of the target audience. I like it. Symphony lovers wouldn’t.
11. noufal | June 9th, 2007 at 11:34 am
Hi Blast from the past, Hope no more space to blast here.the photography done by Noufal ali.it is a recopy of the two pictures.then had work on system.one of the work made a miniature.sorry it is not a gettyimages.remember sony is our bread and butter.
12. riju | June 9th, 2007 at 11:42 am
yes, the creative must have blasted you !!!!! Hello blast from the past Have some drink….
13. Blast from the past | June 14th, 2007 at 9:33 pm
noufal, how many Victorian looking houses do you have in Muscat? the last shot was not shot in Oman. i doubt you had the budget to fly all the way to London for a print ad like this.
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