$30 million Tamiflu campaign
May 22nd, 2006 Zeid Nasser (Admin)
Swiss pharmaceutical company Roche Holdings has awarded creative work for Tamiflu to GSW Worldwide, an advertising agency in Ohio, USA.
Roche is planning a $30 million Tamiflu campaign.
Tamiflu is the most effective antiviral drug against avian (bird) flu.
In the creative pitch, GSW beat agencies affiliated with Interpublic Group, Foote Cone & Belding (FCB), Publicis and others.
Check out the full story.
Entry Filed under: Agencies, Campaigns, International
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