25% of car accidents are caused by mobile use
May 13th, 2008 Zeid Nasser (Admin)
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Agency: Prisma Advertising, Amman
Client: Hertz, Jordan
Creative Director: Toufic Beyhum
Art Director: Ziad Hamdan
Copywriter: Toufic Beyhum
Account Manager: Fathi Jibreel
Via [ mediaME ]
Entry Filed under: Agencies, Creative, Jordan
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36 Comments Add your own
1. s m thapa | May 13th, 2008 at 1:35 pm
f**k, it’s really bad.
2. restless | May 13th, 2008 at 2:12 pm
That’s not right!!! Nokia is not distracting people!!! that idea is not working in both ads ,,
3. Nora Younis | May 13th, 2008 at 4:19 pm
7ilw.. smart ad!
4. Vegas | May 13th, 2008 at 5:27 pm
I like them.
They’re sImple and it’s a good message for a brand like Hertz to push.
5. AbdallaH SumriN | May 13th, 2008 at 6:05 pm
nice ads
6. BARRACUDA | May 13th, 2008 at 6:29 pm
Nokia will be contacting you soon, people. Hope you don’t end up on a Motor Crawler .
7. HM Stieber | May 13th, 2008 at 11:13 pm
This just isn’t working for me - yes, people need to hang up and drive, but attacking the makers hardly seems like the most effective approach - at least not as presented here. Neither ad works - the “play” on words, on brand just doesn’t work.
8. Mhdbadr | May 14th, 2008 at 12:24 am
WHAT the F@#K!! are u Serious?? are u stupid or something? why the hell are u attacking brands w mish bas hek with a silly and really bad execution kamen!!! Ahaaaaaaa i got it… this is a joke akid not an Ad!!! still not funny… if i was the client i would pay this agency with fingers and throw their business cards in the same trash can with the knockia motor blablablaa crap work!!
9. Louai Alasfahani | May 14th, 2008 at 12:46 am
i will not comment on the quality of the ads…but instead i will raise a question to the agency that created them…did they ever get published? i dont think so as in the GCC (and many countries or the world) this type of advertising is not legal. lets see what the agency has to say to that.
10. AD WATCHER | May 14th, 2008 at 12:59 am
Smart.. Like it
11. ammani guy | May 14th, 2008 at 1:00 am
kicking asses ad.. I think they are effective, hats off
12. Cre8ive | May 14th, 2008 at 1:08 am
Excellent stuff BRAVO
13. Creative Rules | May 14th, 2008 at 1:10 am
Even if I’m using NOKiA, love the work.. WELL done to the team involved in this
14. Rafi | May 14th, 2008 at 1:17 am
where is sonny ericson ad? I think these ads are strong enough for Jordan & middle east.. 9/10
15. Moey | May 14th, 2008 at 1:38 am
bas execution, since I’ve globalized many brands logos…
this is bad work! and very used idea!
16. chan | May 14th, 2008 at 9:05 am
says it all!
17. amre husseini - AKA BITEME | May 14th, 2008 at 11:39 am
I really think that if someone at HERTZ head office saw this they would probably have a heart attack considering the upcoming law suits. Although I think there is smart thinking behind them, you cant directly or indirectly knock the mobile company, you go after the user…DIDNT WORK FOR ME AT ALL, sorry Saad…:(
18. vinit | May 14th, 2008 at 1:11 pm
On a first thought the message is clear and come thru …about attacking the identity of some brands I am not sure…Like it over all though
19. A E R O | May 14th, 2008 at 2:42 pm
Everyone chill, do you seriously think these ads will make it to the media? That’s another creative director’s daydreaming after a heavy meal…
20. vinit | May 14th, 2008 at 3:06 pm
Full of Air thats what you are AERO…Stop giving gyan!
21. mediaman | May 14th, 2008 at 3:41 pm
Actually i saw this ad yesterday or day before in an arabic newspaper in jordan.i forgot the name of the newspaper though, al arab something like that
22. ziad hamdan | May 14th, 2008 at 3:54 pm
Those ads was published in Jordanian Daily Newspaper yesterday
23. ammar omari | May 14th, 2008 at 7:24 pm
well am against who said its not legal or bad, its so clever and well done job by prisma, and this kind of ads is smart and it works for me, and for whom didn’t study typography i guess am going to say step aside guys and just respect who did what u didn’t do. besides mr toufiqe the creative director, he is a well known and smart person in world wide advertising agencies, so please just be quit and enjoy this creativity, well done ziad, its an amazing ad.
24. kre8tive | May 14th, 2008 at 8:42 pm
The Ads should say:
KNOCK IT OFF, WILL ‘YA?
you’ve distracted people
YOUR MOTOR SKILLS
Got to keep ‘em rolling
..and addressed to the creatives
Come on people, stop coming up with first thought student work!
25. ziad hdamdan | May 14th, 2008 at 11:48 pm
I don’t know why some people are trying to be lawyers here, come on guys keep law suits to people who know about it..
btw, restless still n=1 in stupid comments, as usual
Thanks PPL
26. Kamikaz | May 15th, 2008 at 12:07 am
I THOUGHT THEM FROM NOKIA AND MOTOROLLA, I DON’T KNOW WHY THESE PEOPLE ARE KNOCKING SUCH BRANDS, BUT FOR ME, THEY ARE GOOD ADS
27. restless | May 17th, 2008 at 7:57 pm
Zaid Hamdan and you still number 1 stupid art-director !!
to me these ads are not working at all no matter how smart they are!!!! these ads wont do shit and wont stop anyone from using his/her mobile while driving !!! here in jordan we really suck when it comes to public awareness campaigns…
28. ziad hdamdan | May 17th, 2008 at 10:10 pm
FU restless
29. restless | May 17th, 2008 at 10:18 pm
FU !!!! is this the best you can do !!!!! GO AND F**K YOUR SELF you might come up with something good
30. Louai Alasfahani | May 18th, 2008 at 10:58 pm
31. censorship | May 20th, 2008 at 10:21 am
Whoever is running this blog isnt paying much attention to it.
The quality of your blog is being affected by people such as RESTLESS.
If you let people use that sort of language here then people will look elsewhere. Such comments is not accepted.
I think everyone should ban this site if it carries on.
32. Zeid Nasser (Admin) | May 20th, 2008 at 2:24 pm
Mr. Censorship, I thank you for taking the time and expressing your concern.
AdBlogArabia is open to all, it has a high level of tolerance, I never interfere in people’s opinion because I am providing a platform.
That is why it’s the Top Arab Advertising blog.
Try commenting on other new adblogs which censor, you won’t be happy. It’s because some of these new blog founders want to direct the conversation or prevent others from utilizing the blog to air their ideas or voice opinions on certain clients and agencies.
Here it’s not an issue at all.
However, when foul language is used, spelling out the words, I replace these words with charachters (*!%*), but keep the impression that the commentor is swearing. After all, it’s up to the commentor to project his/her image and ideas then it’s up to everyone to decide how to respond.
We are not children and this is the Internet, no one can stop the free flow of opinions.
Restless is a regular commenter, and a site user for two years now. Surely, his involvement in the conversation must be applauded even if you don’t like some of the things he says.
Thanks again for your concern, but myself and my fellow AdBlogArabians are sticking to an open and free commenting platform.
33. censorship | May 23rd, 2008 at 11:39 pm
Restless seems to be disliked by everyone and there should be a democarcy. Who wants restless out?
Unless ofcourse Restless is you Mr Zeid??
34. Zeid Nasser (Admin) | May 25th, 2008 at 1:01 am
Interesting analysis.
I will tell you whether I am Restless, if you tell me who you really are, instead of hiding behind this ‘Censorship’ name.
35. restless | May 26th, 2008 at 1:27 pm
Zaid Nasser, I Really respect you and respect how you are running this successful blog..
Censorship, get a life man
36. Louai Alasfahani | January 31st, 2009 at 5:02 pm
the work is a pure copy cat based on the proof in this link http://paragonanubis.wordpress.com/2008/05/13/phoney/
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