Caution, dry floor at Wild Wadi during maintenance
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Advertising Agency: Ogilvy One Worldwide, Dubai, UAE
Creative Director: Paddy Maclachlan
Art Director: Satyen Adhikari
Copywriter: Ian Franks, Satyen Adhikari
Illustrator: Satyen Adhikari
Production Manager: Sukesh Babu
Short rationale:
Wild Wadi, one of Dubai’s most popular attractions, had to close for two weeks for maintenance. It was essential to alert tourists of the closure, in order to save them a wasted journey. This ambient advertisement, measuring two metres high, was placed at strategic points throughout the city during the closing period.
9 comments September 20th, 2007
