Air is free, but what price do we pay nowadays?
Agency: Gulfdesign, Oman
Brand: Towell Auto Centre
Advertising Tittle : Pollution
Art : Santhosh. K
Copy : R Badrinathan
2 comments June 22nd, 2007
Archive for June, 2007
Ultra-slim Sony WEGA Plasma TV … not published!
“These are two ads that I thought would do well. Unfortunately the whole world decided to do “Thin TV” type ads and these two became part of the mix. At least they both made it into Luerzers Archive.”
Creative Director: Vincent Raffray
Agency: Tonic Communications, Dubai, UAE
Via [ Vincent Raffray's Blog ]
6 comments June 22nd, 2007
Honey ad best understood by our Arabic-speaking readers!
A campaign that ran in the winter of 2006, aiming to simply communicate that honey is a natural preventive nectar for the winter. The Arabic line plays a major role in the campaign as the name of the product is integrated within the communication.
Brand: Alshifa Honey
Agency: Memac Ogilvy & Mather Jeddah
Creative Director: Baker Sartawi
Art Director: Yasser Alireza
Copy Writer: May Kutbi
Designer: Hiba Darwish, Eldy Tendero
Via [ mediaME ]
1 comment June 21st, 2007
No more ’scratching’ with FillFull mobile service
”A small campaign for Fillfull. In Dubai you’d have to buy prepaid scratch cards to get airtime for your mobile. Fillfull offered a service that allowed you to top up your credit by dialing a toll-free number.”
Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Via [ Vincent Raffray's Blog]
3 comments June 21st, 2007
Cannes Lions results being announced live!
It’s all happening at the Cannes Festival this week!
Check out the Winners Announced so far by clicking here, to see if agencies in the Middle East have won anything!
Add comment June 20th, 2007
Your kids scared of vegetables? Use Progress instead!
“Often advertising done for this category is crap and boring showing happy children and mothers. The idea for “Scary Vegetables” came directly from my four-year old daughter. When I asked her why she didn’t want to eat her veggies, she said they were scary and there you have it - straight from the err… her mouth. A big thanks also goes out to Wyeth Pharmaceuticals for believing in the idea. The campaign was shot by Tommy Morris here in Dubai. We had a scary potato, but we buried it literally and it’s now a healthy potato bush growing in my garden.”
Via [ Vincent Raffray's Blog ]
4 comments June 20th, 2007
War leaves many scars …..
Advertising Agency: Kolle Rebbe, Germany
Creative Directors: Sven Klohk, Lorenz Ritter
Art Director: Maik Beimdiek
Copywriter: Elena Bartrina y Manns
Illustrator: Eva Salzmann
Image Manipulator: Kathrin Meske
Account Handler: Alexander Duve, Jessica Gustaffson
Marketing Manager: Georg Larscheid
2 comments June 19th, 2007
