Daihatsu airbag …. fetus sack….. huh?
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Creative Agency: Creative Lab, Cairo
Senior Art Director: Walid Abd Rabbo
Via [ mediaME ]
6 comments June 25th, 2007
Archive for June, 2007
Arab TV networks beat global competitors at New York Awards!
mediaME reports that it’s already a good summer for MBC Group which dominated the competition at the Promax/BDA World 2007 Awards held in New York last week. MBC achieved a total of 27 awards and, by doing so, being the most awarded participant, winning even more than ABC, BBC, Fox and others.
The newly launched English news station, Al Jazeera English was awarded three bronze awards at the event. Also among the winners were Al Jazeera Sport, Dubai One and Dubai Sport. The Arab Radio and Television (ART) was absent of this occasion.
Promax/BDA is an international association for entertainment and promotion professionals, those marketers and designers specializes in promoting TV shows, networks, DVDs and other forms of television content.
Being part of this rewarding event is good for broadcasters in the Middle East. MBC which has been in the field for more than 15 years and has managed to grow into a group of channels that delivers the highest reach among households in the region.
Read more.
Add comment June 25th, 2007
7 of everything on your wedding day!
Agency: Objects Advertising, Jordan
Creative Director: Hayan Ma’ani
8 comments June 25th, 2007
Ikbis pioneers online video advertising in the Arab market, with Coca Cola
Ikbis.com has recently started one of the first Arab online video ad campaigns ever.
The campaign, for Coca Cola, features the new Nancy Ajram commercial in two formats: a very short version that runs in the video player and the full version on the Ikbis.com home page.
2 comments June 24th, 2007
Again, a campaign that works in Arabic …
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Advertising Agency: Free Picture, Riyadh
Creative Director: Abdullah Awad
Art Director: Abdullah Awad
Photographer: Jaime Nefar
11 comments June 23rd, 2007
Pinar’s breakfast smile … “Sabahak”
Creative Agency: Intermarkets,
Creative Directors: Clive Sorel
Art Director: Mohanad Shuraideh
Copywriter: Mohammad Shehebar
2 comments June 23rd, 2007
Arabic text-link ads arrive from Araby.com
Upon visiting Maktoob Group sites, you will notice that the group’s search engine now offers a service similar to Google Adsense, but in Arabic!
Araby.com had debuted it’s text link advertising, and although we don’t have all the technical details of the service it aims to be ‘contextual targeting’, which could open the flood gates of Arab spending on search advertising.
Watch out Google!
4 comments June 22nd, 2007
