Honey ad best understood by our Arabic-speaking readers!
A campaign that ran in the winter of 2006, aiming to simply communicate that honey is a natural preventive nectar for the winter. The Arabic line plays a major role in the campaign as the name of the product is integrated within the communication.
Brand: Alshifa Honey
Agency: Memac Ogilvy & Mather Jeddah
Creative Director: Baker Sartawi
Art Director: Yasser Alireza
Copy Writer: May Kutbi
Designer: Hiba Darwish, Eldy Tendero
Via [ mediaME ]
1 comment June 21st, 2007
