Gold’s Gym: Mr Universe needs a haircut too!
Agency: JWT Cairo, Egypt
Client: Gold’s Gym
A trip down to your barber shop in Cairo, and you feel like Mr Universe! That is, if you become a member of Gold’s Gym. The muscular body on the apron is an ambient promotion, and the Gold’s Gym logo is in inverse, and therefore can only be read properly in the mirror.
Via [ Ads I Like ]
2 comments April 29th, 2007
