Diet prices, refreshing offers …. does Coke endorse Air Arabia?
This is the visual from a campaign that Air Arabia has been running online on Arabic websites for some time now.
Note how it uses a Diet Coke can, to push it’s message of “Diet Prices” written on the can, and the headline of “Enjoy our Refreshing Prices”.
It’s an interesting use of an existing c0nsumer product to promote another, but it leaves you wondering if Coca Cola have provided permission for this; or if it’s within any advertiser’s rights to use images and colors that insinuate another product without mentioning its name.
Add comment April 5th, 2007
