Creative Agency: Tonic Communications, DubaiCreative Director: Vincent Raffray
Art Director: Peter Walker
Copywriter: Vincent Raffray
Illustrator: Peter Walker
Photographer: Peter Walker
This commercial has been doing the rounds on the Internet since 2002, and I doubt it was actually released by Head & Shoulders, or even officially produced by the client!
In any case, give it a look …. it’s quite an interesting criticism of Arab TV station’s weather girls!
This public service message from Byblos Bank excellently sums up the sectarian issue in Lebanon.
Individuals from every country say, “I am American”, “I am Omani”, “I am Iranian” … etc. When the camera goes to Lebanese people, they say “I am Sunni”, “I am Maronite” …. etc.
The commercial ends with the words “When will we become Lebanese?”.
Powerful.
Client: Byblos Bank
Advertising Agency: Grey Worldwide, Beirut, Lebanon
Creative Director: Philip Skaff